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Marketing today's academic library : a bold new approach to communicating with students Titelvorschau
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Marketing today's academic library : a bold new approach to communicating with students

Verfasser/in: Brian Scott Mathews
Verlag: Chicago : American Library Association, 2009.
Ausgabe/Format   E-Book : Dokument : EnglischAlle Ausgaben und Formate anzeigen
Datenbank:WorldCat
Zusammenfassung:

Helps readers in challenging and rethinking their marketing strategies; demonstrating their value through applied relevance; and, focusing on the needs of the student and their expectations. This  Weiterlesen…

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Details

Gattung/Form: Livres électroniques
Medientyp: Dokument, Internetquelle
Dokumenttyp: Internet-Ressource, Computer-Datei
Alle Autoren: Brian Scott Mathews
OCLC-Nummer: 840864003
Anmerkungen: Titre de l'écran-titre (visionné le 16 juil. 2012).
TRAITEMENT SOMMAIRE.
Beschreibung: 1 online resource.
Inhalt: Do libraries need to advertise? --
Defining the user --
Student need states --
The library as product --
Conducting marketing research --
Building relationships --
Developing brand strategies --
Promotional building blocks --
Designing messages --
Measuring the impact --
Putting it all together.
Verfasserangabe: Brian Mathews.

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