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Marketing today's academic library : a bold new approach to communicating with students

Autor: Brian Scott Mathews
Editorial: Chicago : American Library Association, 2009.
Edición/Formato:   Libro-e : Documento : Inglés (eng)Ver todas las ediciones y todos los formatos
Base de datos:WorldCat
Resumen:

Helps readers in challenging and rethinking their marketing strategies; demonstrating their value through applied relevance; and, focusing on the needs of the student and their expectations. This  Leer más

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Detalles

Género/Forma: Livres électroniques
Tipo de material: Documento, Recurso en Internet
Tipo de documento: Recurso en Internet, Archivo de computadora
Todos autores / colaboradores: Brian Scott Mathews
Número OCLC: 840864003
Notas: Titre de l'écran-titre (visionné le 16 juil. 2012).
TRAITEMENT SOMMAIRE.
Descripción: 1 online resource.
Contenido: Do libraries need to advertise? --
Defining the user --
Student need states --
The library as product --
Conducting marketing research --
Building relationships --
Developing brand strategies --
Promotional building blocks --
Designing messages --
Measuring the impact --
Putting it all together.
Responsabilidad: Brian Mathews.

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Datos enlazados


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