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Marketing today's academic library : a bold new approach to communicating with students

Auteur : Brian Scott Mathews
Éditeur: Chicago : American Library Association, 2009.
Édition/format:   Livre électronique : Document : AnglaisVoir toutes les éditions et tous les formats
Base de données:WorldCat
Résumé:

Helps readers in challenging and rethinking their marketing strategies; demonstrating their value through applied relevance; and, focusing on the needs of the student and their expectations. This  Lire la suite...

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Détails

Genre/forme: Livres électroniques
Format – détails additionnels: Print version:
Mathews, Brian Scott.
Marketing today's academic library.
Chicago : American Library Association, 2009
(DLC) 2008047408
Type d’ouvrage: Document, Ressource Internet
Type de document: Ressource Internet, Fichier d'ordinateur
Tous les auteurs / collaborateurs: Brian Scott Mathews
Numéro OCLC: 840864003
Notes: Titre de l'écran-titre (visionné le 16 juil. 2012).
TRAITEMENT SOMMAIRE.
Description: 1 online resource
Contenu: Do libraries need to advertise? --
Defining the user --
Student need states --
The library as product --
Conducting marketing research --
Building relationships --
Developing brand strategies --
Promotional building blocks --
Designing messages --
Measuring the impact --
Putting it all together.
Responsabilité: Brian Mathews.

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Données liées


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