passa ai contenuti
Marketing today's academic library : a bold new approach to communicating with students Anteprima di questo documento
ChiudiAnteprima di questo documento
Stiamo controllando…

Marketing today's academic library : a bold new approach to communicating with students

Autore: Brian Scott Mathews
Editore: Chicago : American Library Association, 2009.
Edizione/Formato:   eBook : Document : EnglishVedi tutte le edizioni e i formati
Sommario:

Helps readers in challenging and rethinking their marketing strategies; demonstrating their value through applied relevance; and, focusing on the needs of the student and their expectations. This  Per saperne di più…

Voto:

(non ancora votato) 0 con commenti - Diventa il primo.

Soggetti
Altri come questo

 

Trova una copia online

Collegamenti a questo documento

Trova una copia in biblioteca

&AllPage.SpinnerRetrieving; Stiamo ricercando le biblioteche che possiedono questo documento…

Dettagli

Genere/formato: Livres électroniques
Informazioni aggiuntive sul formato: Print version:
Mathews, Brian Scott.
Marketing today's academic library.
Chicago : American Library Association, 2009
(DLC) 2008047408
Tipo materiale: Document, Risorsa internet
Tipo documento Risorsa Internet, Computer file
Tutti gli autori / Collaboratori: Brian Scott Mathews
Numero OCLC: 840864003
Note: Titre de l'écran-titre (visionné le 16 juil. 2012).
TRAITEMENT SOMMAIRE.
Descrizione: 1 online resource
Contenuti: Do libraries need to advertise? --
Defining the user --
Student need states --
The library as product --
Conducting marketing research --
Building relationships --
Developing brand strategies --
Promotional building blocks --
Designing messages --
Measuring the impact --
Putting it all together.
Responsabilità: Brian Mathews.

Commenti

Commenti degli utenti
Recuperando commenti GoodReads…
Stiamo recuperando commenti DOGObooks

Etichette

Diventa il primo.
Conferma questa richiesta

Potresti aver già richiesto questo documento. Seleziona OK se si vuole procedere comunque con questa richiesta.

Linked data


Primary Entity

<http://www.worldcat.org/oclc/840864003> # Marketing today's academic library a bold new approach to communicating with students
    a schema:CreativeWork, schema:Book, schema:MediaObject ;
   library:oclcnum "840864003" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/ilu> ;
   library:placeOfPublication <http://dbpedia.org/resource/Chicago> ; # Chicago
   schema:about <http://id.worldcat.org/fast/997578> ; # Libraries and students
   schema:about <http://experiment.worldcat.org/entity/work/data/1090041409#Topic/academic_libraries_marketing> ; # Academic libraries--Marketing
   schema:about <http://dewey.info/class/021.7/e22/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/1090041409#Topic/academic_libraries_public_relations> ; # Academic libraries--Public relations
   schema:about <http://id.loc.gov/authorities/classification/Z716> ;
   schema:about <http://id.worldcat.org/fast/797681> ; # Advertising--Libraries
   schema:about <http://id.worldcat.org/fast/795050> ; # Academic libraries--Marketing
   schema:about <http://id.loc.gov/authorities/subjects/sh85076640> ; # Libraries and students
   schema:about <http://id.loc.gov/authorities/subjects/sh85001139> ; # Advertising--Libraries
   schema:bookFormat schema:EBook ;
   schema:creator <http://viaf.org/viaf/64100712> ; # Brian Scott Mathews
   schema:datePublished "2009" ;
   schema:description "Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together." ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/1090041409> ;
   schema:genre "Livres électroniques"@fr ;
   schema:inLanguage "en" ;
   schema:isSimilarTo <http://worldcat.org/entity/work/data/1090041409#CreativeWork/marketing_today_s_academic_library> ;
   schema:name "Marketing today's academic library a bold new approach to communicating with students" ;
   schema:productID "840864003" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/840864003#PublicationEvent/chicago_american_library_association_2009> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/1090041409#Agent/american_library_association> ; # American Library Association
   schema:url <http://site.ebrary.com/id/10492921> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/840864003> ;
    .


Related Entities

<http://dbpedia.org/resource/Chicago> # Chicago
    a schema:Place ;
   schema:name "Chicago" ;
    .

<http://experiment.worldcat.org/entity/work/data/1090041409#Agent/american_library_association> # American Library Association
    a bgn:Agent ;
   schema:name "American Library Association" ;
    .

<http://id.loc.gov/authorities/subjects/sh85001139> # Advertising--Libraries
    a schema:Intangible ;
   schema:name "Advertising--Libraries" ;
    .

<http://id.loc.gov/authorities/subjects/sh85076640> # Libraries and students
    a schema:Intangible ;
   schema:name "Libraries and students" ;
    .

<http://id.worldcat.org/fast/795050> # Academic libraries--Marketing
    a schema:Intangible ;
   schema:name "Academic libraries--Marketing" ;
    .

<http://id.worldcat.org/fast/797681> # Advertising--Libraries
    a schema:Intangible ;
   schema:hasPart <http://id.loc.gov/authorities/subjects/sh85001139> ; # Advertising--Libraries
   schema:name "Advertising--Libraries" ;
    .

<http://id.worldcat.org/fast/997578> # Libraries and students
    a schema:Intangible ;
   schema:name "Libraries and students" ;
    .

<http://viaf.org/viaf/64100712> # Brian Scott Mathews
    a schema:Person ;
   schema:familyName "Mathews" ;
   schema:givenName "Brian Scott" ;
   schema:name "Brian Scott Mathews" ;
    .

<http://worldcat.org/entity/work/data/1090041409#CreativeWork/marketing_today_s_academic_library>
    a schema:CreativeWork ;
   rdfs:label "Marketing today's academic library." ;
   schema:description "Print version:" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/840864003> ; # Marketing today's academic library a bold new approach to communicating with students
    .

<http://www.worldcat.org/title/-/oclc/840864003>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
   schema:about <http://www.worldcat.org/oclc/840864003> ; # Marketing today's academic library a bold new approach to communicating with students
   schema:dateModified "2017-10-23" ;
   void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Chiudi finestra

Per favore entra in WorldCat 

Non hai un account? Puoi facilmente crearne uno gratuito.