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Marketing today's academic library : a bold new approach to communicating with students

著者: Brian Scott Mathews
出版: Chicago : American Library Association, 2009.
エディション/フォーマット:   電子書籍 : Document : Englishすべてのエディションとフォーマットを見る
データベース:WorldCat
概要:

Helps readers in challenging and rethinking their marketing strategies; demonstrating their value through applied relevance; and, focusing on the needs of the student and their expectations. This  続きを読む

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ジャンル/形式: Livres électroniques
資料の種類: Document, インターネット資料
ドキュメントの種類: インターネットリソース, コンピューターファイル
すべての著者/寄与者: Brian Scott Mathews
OCLC No.: 840864003
注記: Titre de l'écran-titre (visionné le 16 juil. 2012).
TRAITEMENT SOMMAIRE.
物理形態: 1 online resource.
コンテンツ: Do libraries need to advertise? --
Defining the user --
Student need states --
The library as product --
Conducting marketing research --
Building relationships --
Developing brand strategies --
Promotional building blocks --
Designing messages --
Measuring the impact --
Putting it all together.
責任者: Brian Mathews.

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