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Marketing today's academic library : a bold new approach to communicating with students

저자: Brian Scott Mathews
출판사: Chicago : American Library Association, 2009.
판/형식:   전자도서 : 문서 : 영어모든 판과 형식 보기
데이터베이스:WorldCat
요약:

Helps readers in challenging and rethinking their marketing strategies; demonstrating their value through applied relevance; and, focusing on the needs of the student and their expectations. This  더 읽기…

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상세정보

장르/형태: Livres électroniques
자료 유형: 문서, 인터넷 자료
문서 형식: 인터넷 자원, 컴퓨터 파일
모든 저자 / 참여자: Brian Scott Mathews
OCLC 번호: 840864003
메모: Titre de l'écran-titre (visionné le 16 juil. 2012).
TRAITEMENT SOMMAIRE.
설명: 1 online resource.
내용: Do libraries need to advertise? --
Defining the user --
Student need states --
The library as product --
Conducting marketing research --
Building relationships --
Developing brand strategies --
Promotional building blocks --
Designing messages --
Measuring the impact --
Putting it all together.
책임: Brian Mathews.

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링크된 데이터


Primary Entity

<http://www.worldcat.org/oclc/840864003> # Marketing today's academic library a bold new approach to communicating with students
    a schema:CreativeWork, schema:Book, schema:MediaObject ;
   library:oclcnum "840864003" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/ilu> ;
   library:placeOfPublication <http://dbpedia.org/resource/Chicago> ; # Chicago
   schema:about <http://id.worldcat.org/fast/997578> ; # Libraries and students
   schema:about <http://experiment.worldcat.org/entity/work/data/1090041409#Topic/academic_libraries_marketing> ; # Academic libraries--Marketing
   schema:about <http://dewey.info/class/021.7/e22/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/1090041409#Topic/academic_libraries_public_relations> ; # Academic libraries--Public relations
   schema:about <http://id.loc.gov/authorities/classification/Z716> ;
   schema:about <http://id.worldcat.org/fast/797681> ; # Advertising--Libraries
   schema:about <http://id.worldcat.org/fast/795050> ; # Academic libraries--Marketing
   schema:about <http://id.loc.gov/authorities/subjects/sh85076640> ; # Libraries and students
   schema:about <http://id.loc.gov/authorities/subjects/sh85001139> ; # Advertising--Libraries
   schema:bookFormat schema:EBook ;
   schema:creator <http://viaf.org/viaf/208089931> ; # Brian Scott Mathews
   schema:datePublished "2009" ;
   schema:description "Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together." ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/1090041409> ;
   schema:genre "Livres électroniques"@fr ;
   schema:inLanguage "en" ;
   schema:name "Marketing today's academic library a bold new approach to communicating with students" ;
   schema:productID "840864003" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/840864003#PublicationEvent/chicago_american_library_association_2009> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/1090041409#Agent/american_library_association> ; # American Library Association
   schema:url <http://proxy2.hec.ca/login?url=http://site.ebrary.com/lib/hecm/Doc?id=10492921> ;
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<http://experiment.worldcat.org/entity/work/data/1090041409#Agent/american_library_association> # American Library Association
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<http://id.loc.gov/authorities/subjects/sh85001139> # Advertising--Libraries
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<http://id.loc.gov/authorities/subjects/sh85076640> # Libraries and students
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   schema:name "Libraries and students" ;
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<http://id.worldcat.org/fast/795050> # Academic libraries--Marketing
    a schema:Intangible ;
   schema:name "Academic libraries--Marketing" ;
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<http://id.worldcat.org/fast/797681> # Advertising--Libraries
    a schema:Intangible ;
   schema:hasPart <http://id.loc.gov/authorities/subjects/sh85001139> ; # Advertising--Libraries
   schema:name "Advertising--Libraries" ;
    .

<http://id.worldcat.org/fast/997578> # Libraries and students
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   schema:name "Libraries and students" ;
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<http://viaf.org/viaf/208089931> # Brian Scott Mathews
    a schema:Person ;
   schema:familyName "Mathews" ;
   schema:givenName "Brian Scott" ;
   schema:name "Brian Scott Mathews" ;
    .

<http://www.worldcat.org/title/-/oclc/840864003>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
   schema:about <http://www.worldcat.org/oclc/840864003> ; # Marketing today's academic library a bold new approach to communicating with students
   schema:dateModified "2016-05-11" ;
   void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
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