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Marketing today's academic library : a bold new approach to communicating with students

Auteur: Brian Scott Mathews
Uitgever: Chicago : American Library Association, 2009.
Editie/Formaat:   eBoek : Document : EngelsAlle edities en materiaalsoorten bekijken.
Database:WorldCat
Samenvatting:

Helps readers in challenging and rethinking their marketing strategies; demonstrating their value through applied relevance; and, focusing on the needs of the student and their expectations. This  Meer lezen...

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Details

Genre/Vorm: Livres électroniques
Genre: Document, Internetbron
Soort document: Internetbron, Computerbestand
Alle auteurs / medewerkers: Brian Scott Mathews
OCLC-nummer: 840864003
Opmerkingen: Titre de l'écran-titre (visionné le 16 juil. 2012).
TRAITEMENT SOMMAIRE.
Beschrijving: 1 online resource.
Inhoud: Do libraries need to advertise? --
Defining the user --
Student need states --
The library as product --
Conducting marketing research --
Building relationships --
Developing brand strategies --
Promotional building blocks --
Designing messages --
Measuring the impact --
Putting it all together.
Verantwoordelijkheid: Brian Mathews.

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