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Marketing today's academic library : a bold new approach to communicating with students

Autor: Brian Scott Mathews
Editora: Chicago : American Library Association, 2009.
Edição/Formato   e-book : Documento : InglêsVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:

Helps readers in challenging and rethinking their marketing strategies; demonstrating their value through applied relevance; and, focusing on the needs of the student and their expectations. This  Ler mais...

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Detalhes

Gênero/Forma: Livres électroniques
Tipo de Material: Documento, Recurso Internet
Tipo de Documento: Recurso Internet, Arquivo de Computador
Todos os Autores / Contribuintes: Brian Scott Mathews
Número OCLC: 840864003
Notas: Titre de l'écran-titre (visionné le 16 juil. 2012).
TRAITEMENT SOMMAIRE.
Descrição: 1 online resource.
Conteúdos: Do libraries need to advertise? --
Defining the user --
Student need states --
The library as product --
Conducting marketing research --
Building relationships --
Developing brand strategies --
Promotional building blocks --
Designing messages --
Measuring the impact --
Putting it all together.
Responsabilidade: Brian Mathews.

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