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Marketing today's academic library : a bold new approach to communicating with students

著者: Brian Scott Mathews
出版商: Chicago : American Library Association, 2009.
版本/格式:   电子图书 : 文献 : 英语查看所有的版本和格式
数据库:WorldCat
提要:

Helps readers in challenging and rethinking their marketing strategies; demonstrating their value through applied relevance; and, focusing on the needs of the student and their expectations. This  再读一些...

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类型/形式: Livres électroniques
材料类型: 文献, 互联网资源
文件类型: 互联网资源, 计算机文档
所有的著者/提供者: Brian Scott Mathews
OCLC号码: 840864003
注意: Titre de l'écran-titre (visionné le 16 juil. 2012).
TRAITEMENT SOMMAIRE.
描述: 1 online resource.
内容: Do libraries need to advertise? --
Defining the user --
Student need states --
The library as product --
Conducting marketing research --
Building relationships --
Developing brand strategies --
Promotional building blocks --
Designing messages --
Measuring the impact --
Putting it all together.
责任: Brian Mathews.

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