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Marketing today's academic library : a bold new approach to communicating with students

作者: Brian Scott Mathews
出版商: Chicago : American Library Association, 2009.
版本/格式:   電子書 : 文獻 : 英語所有版本和格式的總覽
資料庫:WorldCat
提要:

Helps readers in challenging and rethinking their marketing strategies; demonstrating their value through applied relevance; and, focusing on the needs of the student and their expectations. This  再讀一些...

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詳細書目

類型/形式: Livres électroniques
資料類型: 文獻, 網際網路資源
文件類型: 網路資源, 電腦資料
所有的作者/貢獻者: Brian Scott Mathews
OCLC系統控制編碼: 840864003
注意: Titre de l'écran-titre (visionné le 16 juil. 2012).
TRAITEMENT SOMMAIRE.
描述: 1 online resource.
内容: Do libraries need to advertise? --
Defining the user --
Student need states --
The library as product --
Conducting marketing research --
Building relationships --
Developing brand strategies --
Promotional building blocks --
Designing messages --
Measuring the impact --
Putting it all together.
責任: Brian Mathews.

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Content-negotiable representations

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