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Document Type: Book
All Authors / Contributors: Ralph S Foster; William I Sauser; Donald R Self
ISBN: 1560246103 9781560246107
OCLC Number: 31130966
Notes: "Has also been published as Journal of nonprofit & public sector marketing, volume 2, numbers 2/3 1994"--Title page verso.
Description: xiv, 282 pages : illustrations ; 23 cm
Contents: Marketing and university outreach: parallel processes / William I. Sauser, Jr., Ralph S. Foster, Jr., Donald R. Self --
Segmenting and targeting the organizational market / Vaughan C. Judd --
A societal marketing orientation for university extension / Samuel R. Fowler --
Program delivery: from face-to-face to distance learning / Ralph S. Foster, Jr., William I. Sauser, Jr., Donald R. Self --
Customers, costs, and context: an integrated approach to funding university outreach programs and services / Barbara Battiste Emil. Developing a comprehensive promotional plan / Kathleen S. Zumpfe --
Whoa! Timeout!-somebody out there is sending us a message / Jack Smith --
Linking marketing to strategic long-range planning / Robert G. Simerly --
The role of marketing research and decision systems in the marketing process / James W. Busbin --
Marketing information sources for outreach professionals / Vaughan C. Judd, Betty J. Tims --
Model Programs in university outreach / Ralph S. Foster, Jr [and others] --
Future trends in university extension / Donald R. Self, Ralph S. Foster, Jr., William I. Sauser, Jr.
Responsibility: Ralph S. Foster, Jr., William I. Sauser, Jr., Donald R. Self, editors.

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