skip to content
Marketing University Outreach Programs. Preview this item
ClosePreview this item
Checking...

Marketing University Outreach Programs.

Author: Ralph S Foster; William I Sauser; Donald Self
Publisher: Hoboken : Taylor and Francis, 2014.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Discover the successful marketing strategies of programs which have extended the resources of a university to its community. Marketing University Outreach Programs covers all aspects of continuing education program construction and the marketing process for positioning the university into the public. This book begins to eradicate academicians' fears of marketing by showing them a contemporary marketing plan using  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

 

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Foster, Ralph S.
Marketing University Outreach Programs.
Hoboken : Taylor and Francis, ©2014
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Ralph S Foster; William I Sauser; Donald Self
ISBN: 9781317939757 1317939751
OCLC Number: 868489925
Description: 1 online resource (293 pages)
Contents: Cover; Half Title; Title Page; Copyright Page; Table of Contents; Preface; Introduction; Chapter 1. Marketing and University Outreach: Parallel Processes; Chapter 2. Segmenting and Targeting the Organizational Market; Chapter 3. A Societal Marketing Orientation for University Extension; Chapter 4. Program Delivery: From Face-to-Face to Distance Learning; Chapter 5. Customers, Costs, and Context: An Integrated Approach to Funding University Outreach Programs and Services; Chapter 6. Developing a Comprehensive Promotional Plan. Chapter 7. Whoa! Timeout!-Somebody Out There Is Sending Us a MessageChapter 8. Linking Marketing to Strategic Long-Range Planning; Chapter 9. The Role of Marketing Research and Decision Systems in the Marketing Process; Chapter 10. Marketing Information Sources for Outreach Professionals; Chapter 11. Model Programs in University Outreach; Chapter 12. Future Trends in University Extension; Index.

Abstract:

Discover the successful marketing strategies of programs which have extended the resources of a university to its community. Marketing University Outreach Programs covers all aspects of continuing education program construction and the marketing process for positioning the university into the public. This book begins to eradicate academicians' fears of marketing by showing them a contemporary marketing plan using terminology and examples familiar to them. Seventeen contributors--professors, administrators, and outreach professionals--comprehensively describe the strategies being succe.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/868489925> # Marketing University Outreach Programs.
    a schema:MediaObject, schema:Book, schema:CreativeWork ;
   library:oclcnum "868489925" ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/355944618#Place/hoboken> ; # Hoboken
   schema:about <http://dewey.info/class/378.103/> ;
   schema:bookFormat schema:EBook ;
   schema:contributor <http://experiment.worldcat.org/entity/work/data/355944618#Person/sauser_william_i> ; # William I. Sauser
   schema:contributor <http://viaf.org/viaf/278513034> ; # Donald Self
   schema:creator <http://viaf.org/viaf/26296445> ; # Ralph S. Foster
   schema:datePublished "2014" ;
   schema:description "Cover; Half Title; Title Page; Copyright Page; Table of Contents; Preface; Introduction; Chapter 1. Marketing and University Outreach: Parallel Processes; Chapter 2. Segmenting and Targeting the Organizational Market; Chapter 3. A Societal Marketing Orientation for University Extension; Chapter 4. Program Delivery: From Face-to-Face to Distance Learning; Chapter 5. Customers, Costs, and Context: An Integrated Approach to Funding University Outreach Programs and Services; Chapter 6. Developing a Comprehensive Promotional Plan."@en ;
   schema:description "Discover the successful marketing strategies of programs which have extended the resources of a university to its community. Marketing University Outreach Programs covers all aspects of continuing education program construction and the marketing process for positioning the university into the public. This book begins to eradicate academicians' fears of marketing by showing them a contemporary marketing plan using terminology and examples familiar to them. Seventeen contributors--professors, administrators, and outreach professionals--comprehensively describe the strategies being succe."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/355944618> ;
   schema:genre "Electronic books"@en ;
   schema:inLanguage "en" ;
   schema:isSimilarTo <http://worldcat.org/entity/work/data/355944618#CreativeWork/marketing_university_outreach_programs> ;
   schema:name "Marketing University Outreach Programs."@en ;
   schema:productID "868489925" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/868489925#PublicationEvent/hoboken_taylor_and_francis_2014> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/355944618#Agent/taylor_and_francis> ; # Taylor and Francis
   schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=1596549> ;
   schema:workExample <http://worldcat.org/isbn/9781317939757> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/868489925> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/355944618#Agent/taylor_and_francis> # Taylor and Francis
    a bgn:Agent ;
   schema:name "Taylor and Francis" ;
    .

<http://experiment.worldcat.org/entity/work/data/355944618#Person/sauser_william_i> # William I. Sauser
    a schema:Person ;
   schema:familyName "Sauser" ;
   schema:givenName "William I." ;
   schema:name "William I. Sauser" ;
    .

<http://viaf.org/viaf/26296445> # Ralph S. Foster
    a schema:Person ;
   schema:familyName "Foster" ;
   schema:givenName "Ralph S." ;
   schema:name "Ralph S. Foster" ;
    .

<http://viaf.org/viaf/278513034> # Donald Self
    a schema:Person ;
   schema:familyName "Self" ;
   schema:givenName "Donald" ;
   schema:name "Donald Self" ;
    .

<http://worldcat.org/entity/work/data/355944618#CreativeWork/marketing_university_outreach_programs>
    a schema:CreativeWork ;
   rdfs:label "Marketing University Outreach Programs." ;
   schema:description "Print version:" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/868489925> ; # Marketing University Outreach Programs.
    .

<http://worldcat.org/isbn/9781317939757>
    a schema:ProductModel ;
   schema:isbn "1317939751" ;
   schema:isbn "9781317939757" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.