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Marketing : vom klassischen Marketing zu Customer-relationship-Management und E-Business

Author: Rudolf Ergenzinger
Publisher: Zürich : Versus, 2001.
Series: Wirtschaft + Management, 2.
Edition/Format:   Print book : GermanView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Rudolf Ergenzinger
ISBN: 3908143810 9783908143819
OCLC Number: 48231597
Description: 365 pages : illustrations ; 24 cm.
Series Title: Wirtschaft + Management, 2.
Responsibility: Rudolf Ergenzinger, Jean-Paul Thommen.

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