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Marketing warfare

Author: Al Ries; Jack Trout
Publisher: New York : McGraw-Hill, ©1986.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and the beer war!"--Jacket subtitle.
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Additional Physical Format: Online version:
Ries, Al.
Marketing warfare.
New York : McGraw-Hill, ©1986
(OCoLC)755131365
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Al Ries; Jack Trout
ISBN: 007052730X 9780070527300 0070527261 9780070527263 0452258618 9780452258617
OCLC Number: 12214415
Notes: Includes index.
Description: viii, 215 pages, [2] leaves of plates : illustrations ; 21 cm
Contents: Introduction: Marketing is war --
2500 years of war --
The principle of force --
The superiority of the defense --
The new era of competition --
The nature of the battleground --
The strategic square --
Principles of defensive warfare --
Principles of offensive warfare --
Principles of flanking warfare --
Principles of guerrilla warfare --
The cola war --
The beer war --
The burger war --
The computer war --
Strategy and tactics --
The marketing general.
Responsibility: by Al Ries and Jack Trout.

Abstract:

"How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and the beer war!"--Jacket subtitle.

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