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Marketing warfare

Author: Al Ries; Jack Trout
Publisher: New-York : McGraw Hill, 1998, cop. 1986.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

The authors of the bestselling Positioning: The Battle for Your Mind, now compare marketing to war--where competition is the enemy and the customer is the ground to be won.

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Document Type: Book
All Authors / Contributors: Al Ries; Jack Trout
ISBN: 0070527261 9780070527263 007052730X 9780070527300
OCLC Number: 492987739
Notes: La préface est datée de 1998.
Includes index.
Description: 216 p. ; 21 cm
Responsibility: by Al Ries, .. ; and Jack Trout ...

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