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Marketing with newsletters : how to boost sales, add members & raise funds with a print, fax, e-mail, web-site or postcard newsletter

Author: Elaine Floyd
Publisher: Cincinnati, Ohio : Writer's Digest ; Newton Abbot : David & Charles (distributor), ©2002.
Edition/Format:   Print book : English : 3rd edView all editions and formats
Summary:
Offers advice on preparing a newsletter, covering such topics as marketing, budgeting, reader surveys, mailing lists, editorial content, and layout.
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Additional Physical Format: Online version:
Floyd, Elaine, 1961-
Marketing with newsletters.
Cincinnati, Ohio : Writer's Digest ; Newton Abbot : David & Charles (distributor), ©2002
(OCoLC)752875981
Document Type: Book
All Authors / Contributors: Elaine Floyd
ISBN: 1930500114 9781930500112
OCLC Number: 51528430
Notes: Previous edition: 2001.
Description: 288 pages : illustrations ; 24 cm
Contents: Overview: Launch an effective news "campaign" --
Combat the "out of sight, out of mind" syndrome --
Jump start with a marketing plan --
stretching your budget & finding help --
Pinpointing readers' interests --
Mailing list magic --
Six types of newsletter content --
Naming your newsletter --
Copyright overview for publishers --
Where to find great content fast --
Writing newsletter copy that sings --
The sales job of each design element --
"Zone" the prime layout real estate --
Fabulous fax newsletters --
Electrifying E-news --
Around the clock web-site news --
Appendix: Resources.
Responsibility: Elaine Floyd.

Abstract:

Elaine Floyd conducts marketing with newsletters workshops around the world. This third edition of "Marketing With Newsletters" is full of ideas on how to use both printed and electronic newsletters  Read more...

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