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Marketing your business

Author: John Westwood
Publisher: London ; Philadelphia : Kogan Page, 2011.
Series: Business success (London, England)
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Make the Internet work for you, get into exports, learn about products and pricing.
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Document Type: Book
All Authors / Contributors: John Westwood
ISBN: 9780749462710 074946271X 9780749462727 0749462728
OCLC Number: 669754692
Notes: Includes index.
Description: viii, 256 pages : illustrations ; 22 cm.
Contents: Marketing --
the basics --
The effective use of marketing research --
Situation analysis --
Websites and e-commerce --
The role of public relations in the internet age --
Channels to market --
Advertising and sales promotion --
Promotional materials, presentations and exhibitions --
Products and pricing --
Application selling --
Getting into overseas markets.
Series Title: Business success (London, England)
Responsibility: John Westwood.

Abstract:

Covers various aspects of marketing to develop a strategy and increase profit, including advice on how to carry out market research in the digital age and how to use the resulting information to  Read more...

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"This book scores on several fronts. First of all, almost from page one, it's full of ideas that make the reader think, 'I should do that with my business' - certainly this reviewer plans to put a Read more...

 
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