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Marketing your city, U.S.A. : a guide to developing a strategic tourism marketing plan

Author: Ronald A Nykiel; Elizabeth Jascolt
Publisher: Binghamton, N.Y. : Haworth Hospitality Press, ©1998.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Marketing Your City, U.S.A gives you the guidelines for developing and selecting objectives, key strategies, and tactics that will help you produce or increase revenue through increased tourism." "In Marketing Your City, U.S.A., you'll find the marketing process broken down into easy steps that are outlined and completely explained for a theoretical destination: "Your City, U.S.A." You will learn how to arrange a  Read more...
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Genre/Form: Handbooks, manuals, etc
Document Type: Book
All Authors / Contributors: Ronald A Nykiel; Elizabeth Jascolt
ISBN: 0789005913 9780789005915 0789005921 9780789005922
OCLC Number: 38862592
Description: x, 109 p. : ill. ; 22 cm.
Contents: Contents Preface Introduction Part One: The Strategic Tourism Marketing Plan The Preface Executive Summary Competitive and Environmental Assessment The Mission Statement Goals and Objectives Strategies and Tactics A. Promotions B. Advertising C. Co-Ops D. Sales E. Events F. Public Relations Recommendations The Vision Slogans Issues Measurements and Results Budgets The Appendix Conclusion Part Two: Work Forms Form A: Target Markets Form B: Visual Perceptions Form C: Competitive Assessment Form D: Opportunities Form E: Mission Form F: Objectives Form G: Promotions Plan Form H: Events Calendar Form I: Prioritization Form J: Revenue and Reallocation Form K: Marketing Budget Notes Bibliography Index
Other Titles: Marketing your city, USA
Responsibility: Ronald A. Nykiel, Elizabeth Jascolt.
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Abstract:

"Marketing Your City, U.S.A gives you the guidelines for developing and selecting objectives, key strategies, and tactics that will help you produce or increase revenue through increased tourism." "In Marketing Your City, U.S.A., you'll find the marketing process broken down into easy steps that are outlined and completely explained for a theoretical destination: "Your City, U.S.A." You will learn how to arrange a sample "calendar of events," how to effectively plan a yearly series of promotions, and how to formulate a proposed budget for advertising, promotions, and public relations."--BOOK JACKET.

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