aller au contenu
Marketing your library : tips and tools that work Aperçu de cet ouvrage
FermerAperçu de cet ouvrage
Vérifiant…

Marketing your library : tips and tools that work

Auteur : Carol Smallwood; Vera Gubnitskaia; Kerol Harrod
Éditeur : Jefferson, North Carolina : McFarland & Company, Inc., Publishers, [2012]
Édition/format :   Print book : AnglaisVoir toutes les éditions et tous les formats
Base de données :WorldCat
Résumé :
"In the current economic climate, most librarians recognize the critical importance of marketing as a means of self-preservation, largely accepting that the future of libraries requires marketing in order to increase library use and public perceptions of worth. This anthology offers practical insight on marketing techniques specifically designed for libraries"--Provided by publisher.
Évaluation :

(pas encore évalué) 0 avec des critiques - Soyez le premier.

Sujets
Plus comme ceci

 

Trouver un exemplaire dans la bibliothèque

&AllPage.SpinnerRetrieving; Recherche de bibliothèques qui possèdent cet ouvrage...

Détails

Format – détails additionnels : Marketing your library
(NL-LeOCL)341394025
(OCoLC)810410351
Format : Livre
Tous les auteurs / collaborateurs : Carol Smallwood; Vera Gubnitskaia; Kerol Harrod
ISBN : 9780786465439 0786465433
Numéro OCLC : 757461977
Description : ix, 221 pages : illustrations ; 26 cm
Contenu : The art of personal selling : techniques for library marketing / Wayne E. Finley --
Brand management strategies for information services / Christine A. Olson --
Developing and launching a successful library messaging campaign / Christina Stoll --
Marketing principles : school libraries and beyond / Lesley S.J. Farmer --
Marketing public libraries : an international perspective / Deborah Lines Andersen and David F. Andersen --
Growing a culture of marketing : the Smith library experience / Rosalind M. Ram, Becky Lynn DeMartini, and Zoia Zeresa Adam-Falevai --
Establishing the library in the cultural fabric of the community : ten tips for linking the library to the world / Barry K. Miller --
Community outreach at the Goddard Space Flight Center Library / Kathleen Monaghan, Ann Marland Dash, and Bridget Burns --
Low cost/no cost, high reward : successful programming in a difficult economy / Paul S. Edwards --
Marketing small and rural public libraries / Michelle A. McIntyre and Melinda Tanner --
Marketing our library through charitable causes / Anna Ercoli Schnitzer --
Local heroes storytime generates "marketing gold" in community partnerships / Elisabeth Newbold and June Engel --
Flaunt it if you've got it! / Karen J. Wanamaker --
Your own best advocate : how to justify a media specialist's position / Melissa Purcell --
Successful publicity for the 21st century library : blending traditional library marketing with recruitment to the profession / Sheila Smyth --
Gaining coverage : connecting and communicating with the media / Anna Cangialosi and Sara Wedell --
Interacting with other entities using social media / Michaela D. Willi Hooper and Emily Scharf --
Blinding glimpses of the obvious : the simple things that will unleash your library's star power / Joanne King --
Community outreach : downtown scavenger hunt and business holiday discounts / Mary Lou Carolan --
The why, what, who, when, and how of library community partnerships / Jennifer L. Hopwood --
Reaching out to the campus community through a student advocacy group / Cynthia M. Akers and Terri Pedersen Summey --
Library services fair : putting friendly faces with valuable services / Kaley Daniel and Kimberly Vardeman --
Selective (and subtle) marketing of library instruction / Mark Aaron Polger and Karen Okamoto --
Lions and tigers and fairs, oh my! / Ramona Lucius --
The crabby librarian : community icon and social media star / Melanie A. Lyttle and Shawn D. Walsh.
Responsabilité : edited by Carol Smallwood, Vera Gubnitskaia and Kerol Harrod ; foreword by Michael Germano.

Résumé :

"In the current economic climate, most librarians recognize the critical importance of marketing as a means of self-preservation, largely accepting that the future of libraries requires marketing in order to increase library use and public perceptions of worth. This anthology offers practical insight on marketing techniques specifically designed for libraries"--Provided by publisher.

Critiques

Critiques d’utilisateurs
Récupération des critiques de GoodReads...
Récuperation des critiques DOGObooks…

Tags

Soyez le premier.

Ouvrages semblables

Sujets associés :(5)

Listes d’utilisateurs dans lesquelles cet ouvrage apparaît (4)

Confirmez cette demande

Vous avez peut-être déjà demandé cet ouvrage. Veuillez sélectionner OK si vous voulez poursuivre avec cette demande quand même.

Données liées


Primary Entity

<http://www.worldcat.org/oclc/757461977> # Marketing your library : tips and tools that work
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "757461977" ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/1090719350#Place/jefferson_north_carolina> ; # Jefferson, North Carolina
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/ncu> ;
    schema:about <http://id.worldcat.org/fast/997415> ; # Libraries--Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/1090719350#Topic/marketing> ; # Marketing
    schema:about <http://id.loc.gov/authorities/classification/Z716> ;
    schema:about <http://id.loc.gov/authorities/subjects/sh2009129693> ; # Libraries--Marketing
    schema:about <http://dewey.info/class/021.7/e23/> ;
    schema:about <http://id.loc.gov/authorities/subjects/sh85108776> ; # Libraries--Public relations
    schema:about <http://experiment.worldcat.org/entity/work/data/1090719350#Topic/offentlichkeitsarbeit> ; # Öffentlichkeitsarbeit
    schema:about <http://id.worldcat.org/fast/997423> ; # Libraries--Public relations
    schema:about <http://experiment.worldcat.org/entity/work/data/1090719350#Topic/bibliothek> ; # Bibliothek
    schema:bookFormat bgn:PrintBook ;
    schema:contributor <http://viaf.org/viaf/47920914> ; # Carol Smallwood
    schema:contributor <http://viaf.org/viaf/232404373> ; # Kerol Harrod
    schema:contributor <http://viaf.org/viaf/232380905> ; # Vera Gubnitskaia
    schema:datePublished "2012" ;
    schema:description ""In the current economic climate, most librarians recognize the critical importance of marketing as a means of self-preservation, largely accepting that the future of libraries requires marketing in order to increase library use and public perceptions of worth. This anthology offers practical insight on marketing techniques specifically designed for libraries"--Provided by publisher."@en ;
    schema:description "The art of personal selling : techniques for library marketing / Wayne E. Finley -- Brand management strategies for information services / Christine A. Olson -- Developing and launching a successful library messaging campaign / Christina Stoll -- Marketing principles : school libraries and beyond / Lesley S.J. Farmer -- Marketing public libraries : an international perspective / Deborah Lines Andersen and David F. Andersen -- Growing a culture of marketing : the Smith library experience / Rosalind M. Ram, Becky Lynn DeMartini, and Zoia Zeresa Adam-Falevai -- Establishing the library in the cultural fabric of the community : ten tips for linking the library to the world / Barry K. Miller -- Community outreach at the Goddard Space Flight Center Library / Kathleen Monaghan, Ann Marland Dash, and Bridget Burns -- Low cost/no cost, high reward : successful programming in a difficult economy / Paul S. Edwards -- Marketing small and rural public libraries / Michelle A. McIntyre and Melinda Tanner -- Marketing our library through charitable causes / Anna Ercoli Schnitzer -- Local heroes storytime generates "marketing gold" in community partnerships / Elisabeth Newbold and June Engel -- Flaunt it if you've got it! / Karen J. Wanamaker -- Your own best advocate : how to justify a media specialist's position / Melissa Purcell -- Successful publicity for the 21st century library : blending traditional library marketing with recruitment to the profession / Sheila Smyth -- Gaining coverage : connecting and communicating with the media / Anna Cangialosi and Sara Wedell -- Interacting with other entities using social media / Michaela D. Willi Hooper and Emily Scharf -- Blinding glimpses of the obvious : the simple things that will unleash your library's star power / Joanne King -- Community outreach : downtown scavenger hunt and business holiday discounts / Mary Lou Carolan -- The why, what, who, when, and how of library community partnerships / Jennifer L. Hopwood -- Reaching out to the campus community through a student advocacy group / Cynthia M. Akers and Terri Pedersen Summey -- Library services fair : putting friendly faces with valuable services / Kaley Daniel and Kimberly Vardeman -- Selective (and subtle) marketing of library instruction / Mark Aaron Polger and Karen Okamoto -- Lions and tigers and fairs, oh my! / Ramona Lucius -- The crabby librarian : community icon and social media star / Melanie A. Lyttle and Shawn D. Walsh."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/1090719350> ;
    schema:inLanguage "en" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/810410351> ;
    schema:name "Marketing your library : tips and tools that work"@en ;
    schema:productID "757461977" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/757461977#PublicationEvent/jefferson_north_carolina_mcfarland_&_company_inc_publishers_2012> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/1090719350#Agent/mcfarland_&_company_inc_publishers> ; # McFarland & Company, Inc., Publishers
    schema:workExample <http://worldcat.org/isbn/9780786465439> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GBB228806> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/757461977> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/1090719350#Agent/mcfarland_&_company_inc_publishers> # McFarland & Company, Inc., Publishers
    a bgn:Agent ;
    schema:name "McFarland & Company, Inc., Publishers" ;
    .

<http://experiment.worldcat.org/entity/work/data/1090719350#Place/jefferson_north_carolina> # Jefferson, North Carolina
    a schema:Place ;
    schema:name "Jefferson, North Carolina" ;
    .

<http://experiment.worldcat.org/entity/work/data/1090719350#Topic/offentlichkeitsarbeit> # Öffentlichkeitsarbeit
    a schema:Intangible ;
    schema:name "Öffentlichkeitsarbeit"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2009129693> # Libraries--Marketing
    a schema:Intangible ;
    schema:name "Libraries--Marketing"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85108776> # Libraries--Public relations
    a schema:Intangible ;
    schema:name "Libraries--Public relations"@en ;
    .

<http://id.worldcat.org/fast/997415> # Libraries--Marketing
    a schema:Intangible ;
    schema:name "Libraries--Marketing"@en ;
    .

<http://id.worldcat.org/fast/997423> # Libraries--Public relations
    a schema:Intangible ;
    schema:name "Libraries--Public relations"@en ;
    .

<http://viaf.org/viaf/232380905> # Vera Gubnitskaia
    a schema:Person ;
    schema:birthDate "1960" ;
    schema:familyName "Gubnitskaia" ;
    schema:givenName "Vera" ;
    schema:name "Vera Gubnitskaia" ;
    .

<http://viaf.org/viaf/232404373> # Kerol Harrod
    a schema:Person ;
    schema:birthDate "1972" ;
    schema:familyName "Harrod" ;
    schema:givenName "Kerol" ;
    schema:name "Kerol Harrod" ;
    .

<http://viaf.org/viaf/47920914> # Carol Smallwood
    a schema:Person ;
    schema:birthDate "1939" ;
    schema:familyName "Smallwood" ;
    schema:givenName "Carol" ;
    schema:name "Carol Smallwood" ;
    .

<http://worldcat.org/isbn/9780786465439>
    a schema:ProductModel ;
    schema:isbn "0786465433" ;
    schema:isbn "9780786465439" ;
    .

<http://www.worldcat.org/oclc/810410351>
    a schema:CreativeWork ;
    rdfs:label "Marketing your library" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/757461977> ; # Marketing your library : tips and tools that work
    .


Content-negotiable representations

Fermer la fenêtre

Veuillez vous identifier dans WorldCat 

Vous n’avez pas de compte? Vous pouvez facilement créer un compte gratuit.