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Marketing Your Library : Tips and Tools That Work.

Author: Carol Smallwood; Vera Gubnitskaia; Kerol Harrod
Publisher: Jefferson : McFarland & Co., Publishers, 2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Smallwood, Carol.
Marketing Your Library : Tips and Tools That Work.
Jefferson : McFarland & Company, Inc., Publishers, ©2012
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Carol Smallwood; Vera Gubnitskaia; Kerol Harrod
ISBN: 9780786489954 0786489952 0786465433 9780786465439
OCLC Number: 784885912
Description: 1 online resource (233 pages)
Contents: Cover; Table of Contents; Foreword; Preface; Part I: Fundamentals; 1. The Art of Personal Selling; 2. Brand Management Strategies for Information Services; 3. Developing and Launching a Successful Library Messaging Campaign; 4. Marketing Principles; 5. Marketing Public Libraries; Part II: Strategy; 6. Growing a Culture of Marketing; 7. Establishing the Library in the Cultural Fabric of the Community; 8. Community Outreach at the Goddard Space Flight Center Library; Part III: Finding Resources; 9. Low Cost/No Cost, High Reward; 10. Marketing Small and Rural Public Libraries. 11. Marketing Our Library Through Charitable Causes12. Local Heroes Storytime Generates "Marketing Gold" in Community Partnerships; Part IV: Getting Recognized; 13. Flaunt It If You've Got It!; 14. Your Own Best Advocate; 15. Successful Publicity for the 21st Century Library; Part V: Media Matters; 16. Gaining Coverage; 17. Interacting with Other Entities Using Social Media; 18. Blinding Glimpses of the Obvious; Part VI: Using Community Partnerships; 19. Community Outreach; 20. The Why, What, Who, When, and How of Library Community Partnerships. 21. Reaching Out to the Campus Community Through a Student Advocacy GroupPart VII: Event Planning and Implementation; 22. Library Services Fair; 23. Selective (and Subtle) Marketing of Library Instruction; 24. Lions and Tigers and Fairs, Oh My!; 25. The Crabby Librarian; About the Contributors; Index.

Abstract:

Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.

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