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Marketing your library's electronic resources : a how-to-do-it manual for librarians

Author: Marie R Kennedy; Cheryl LaGuardia
Publisher: Chicago : Neal-Schuman, 2013
Series: How-to-do-it manuals for librarians
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: Marie R Kennedy; Cheryl LaGuardia
ISBN: 9781555708894 1555708897 9781555709228 1555709222
OCLC Number: 894996386
Description: xxi, 177 s. : ill.
Contents: Determining the purpose of your marketing plan --
Fashioning your marketing plan --
Implementing your marketing plan --
Constructing your written marketing plan report --
Assessing your marketing plan --
Revising and updating your marketing plan (lather, rinse, and repeat) --
Sample marketing plans. Example 1, Marketing plan from an all-electronic library --
Example 2. Marketing plan from a public library, sample 1 --
Example 3. Marketing plan from a public library, sample 2 --
Example 4. Marketing plan from a university library --
Appendix 1. Miller Library logo --
Appendix 2. Activity planning feedback --
Appendix 3. Speaker assessment form --
Appendix 4. Target audience/specific media --
Appendix 5. Media contacts --
Appendix 6. Marketing timeline for standing annual activities --
Appendix 7. Public relation/marketing request --
Appendix 8. Flier posting information ; Mailbox stuffing information --
Appendix 9. Table tent guidelines for campus dining halls
Series Title: How-to-do-it manuals for librarians
Responsibility: Marie R. Kennedy & Cheryl LaGuardia

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