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Marketing your library's electronic resources : a how-to-do-it manual for librarians

Author: Marie R Kennedy; Cheryl LaGuardia
Publisher: Chicago : ALA Neal-Schuman, an imprint of the American Library Association, 2018.
Series: How-to-do-it manuals for libraries.
Edition/Format:   Print book : English : Second editionView all editions and formats
Summary:
If your patrons really understood how much we make available to them online, they wouldn't go to alternative information providers and they wouldn't wonder where "all that money" for libraries goes. But our online systems don't make e-resources very accessible. To get your patrons to use the resources to their fullest potential-- and clamor for more-- you need to develop an e-resource marketing plan. Kennedy and  Read more...
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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: Marie R Kennedy; Cheryl LaGuardia
ISBN: 9780838915653 0838915655
OCLC Number: 988027939
Language Note: Text in English.
Description: xxi, 218 pages : illustrations ; 28 cm
Contents: Part I. How to design your marketing plan --
Determine the purpose of your marketing plan --
Fashion your marketing plan --
Implement your marketing plan --
Construct your written marketing plan report --
Assess your marketing plan --
Revise and update your marketing plan (lather, rinse, and repeat) --
Part II. Sample marketing plan reports --
Example 1. Marketing plan from an all-electronic library, Statewide marketing and communications plan, NOVELNY, New York Online Virtual Electronic Library --
Example 2. Marketing plan from a public library, sample 1, Winnetka-Northfield Public Library District : building a buzz --
Example 3. Marketing plan from a public library, sample 2, Worthington Libraries 2012 communications and development plan --
Example 4. Marketing plan from a community college library, Maricopa Community College district electronic resources committee marketing plan, 2013-2016 --
Example 5. Marketing plan from a university library, sample 1, Milner Library, Illinois State University 2012-2014 marketing plan --
Example 6. Marketing plan from a regional technical college in Ireland, Galway-Mayo Institute of Technology Library marketing plan --
Example 7, Marketing plan from a university library, sample 2, Marketing plan for Kanopy, William H. Hannon Library, spring-fall 2016.
Series Title: How-to-do-it manuals for libraries.
Responsibility: Marie R. Kennedy and Cheryl LaGuardia.

Abstract:

When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. The authors'  Read more...

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