skip to content
Marketing your library's electronic resources : a how-to-do-it manual Preview this item
ClosePreview this item
Checking...

Marketing your library's electronic resources : a how-to-do-it manual

Author: Marie R Kennedy; Cheryl LaGuardia
Publisher: Chicago : ALA Neal-Schuman, an imprint of the American Library Association, 2017.
Edition/Format:   Print book : English : 2nd editionView all editions and formats
Database:WorldCat
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: Marie R Kennedy; Cheryl LaGuardia
ISBN: 9780838915653 0838915655
OCLC Number: 988027939
Description: pages cm
Contents: Part I. How to design your marketing plan --
Determine the purpose of your marketing plan --
Fashion your marketing plan --
Implement your marketing plan --
Construct your written marketing plan report --
Assess your marketing plan --
Revise and update your marketing plan (lather, rinse, and repeat) --
Part II. Sample marketing plan reports --
Example 1. Marketing plan from an all-electronic library, Statewide marketing and communications plan, NOVELNY, New York Online Virtual Electronic Library --
Example 2. Marketing plan from a public library, sample 1, Winnetka-Northfield Public Library District : building a buzz --
Example 3. Marketing plan from a public library, sample 2, Worthington Libraries 2012 communications and development plan --
Example 4. Marketing plan from a community college library, Maricopa Community College district electronic resources committee marketing plan, 2013-2016 --
Example 5. Marketing plan from a university library, sample 1, Milner Library, Illinois State University 2012-2014 marketing plan --
Example 6. Marketing plan from a regional technical college in Ireland, Galway-Mayo Institute of Technology Library marketing plan --
Example 7, Marketing plan from a university library, sample 2, Marketing plan for Kanopy, William H. Hannon Library, spring-fall 2016.
Responsibility: Marie R. Kennedy, Cheryl LaGuardia.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/988027939> # Marketing your library's electronic resources : a how-to-do-it manual
    a schema:CreativeWork, schema:Book ;
    library:oclcnum "988027939" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/ilu> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/1391691654#Topic/libraries_marketing> ; # Libraries--Marketing
    schema:about <http://id.loc.gov/authorities/classification/Z692> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/1391691654#Topic/digital_libraries_marketing> ; # Digital libraries--Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/1391691654#Topic/electronic_information_resources_marketing> ; # Electronic information resources--Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/1391691654#Topic/libraries_special_collections_electronic_information_resources> ; # Libraries--Special collections--Electronic information resources
    schema:about <http://dewey.info/class/025.284/e23/> ;
    schema:author <http://experiment.worldcat.org/entity/work/data/1391691654#Person/kennedy_marie_r> ; # Marie R. Kennedy
    schema:author <http://experiment.worldcat.org/entity/work/data/1391691654#Person/laguardia_cheryl> ; # Cheryl LaGuardia
    schema:bookEdition "2nd edition." ;
    schema:bookFormat bgn:PrintBook ;
    schema:datePublished "2017" ;
    schema:description "Part I. How to design your marketing plan -- Determine the purpose of your marketing plan -- Fashion your marketing plan -- Implement your marketing plan -- Construct your written marketing plan report -- Assess your marketing plan -- Revise and update your marketing plan (lather, rinse, and repeat) -- Part II. Sample marketing plan reports -- Example 1. Marketing plan from an all-electronic library, Statewide marketing and communications plan, NOVELNY, New York Online Virtual Electronic Library -- Example 2. Marketing plan from a public library, sample 1, Winnetka-Northfield Public Library District : building a buzz -- Example 3. Marketing plan from a public library, sample 2, Worthington Libraries 2012 communications and development plan -- Example 4. Marketing plan from a community college library, Maricopa Community College district electronic resources committee marketing plan, 2013-2016 -- Example 5. Marketing plan from a university library, sample 1, Milner Library, Illinois State University 2012-2014 marketing plan -- Example 6. Marketing plan from a regional technical college in Ireland, Galway-Mayo Institute of Technology Library marketing plan -- Example 7, Marketing plan from a university library, sample 2, Marketing plan for Kanopy, William H. Hannon Library, spring-fall 2016."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/1391691654> ;
    schema:inLanguage "en" ;
    schema:name "Marketing your library's electronic resources : a how-to-do-it manual"@en ;
    schema:productID "988027939" ;
    schema:workExample <http://worldcat.org/isbn/9780838915653> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/988027939> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/1391691654#Person/kennedy_marie_r> # Marie R. Kennedy
    a schema:Person ;
    schema:familyName "Kennedy" ;
    schema:givenName "Marie R." ;
    schema:name "Marie R. Kennedy" ;
    .

<http://experiment.worldcat.org/entity/work/data/1391691654#Person/laguardia_cheryl> # Cheryl LaGuardia
    a schema:Person ;
    schema:familyName "LaGuardia" ;
    schema:givenName "Cheryl" ;
    schema:name "Cheryl LaGuardia" ;
    .

<http://experiment.worldcat.org/entity/work/data/1391691654#Topic/digital_libraries_marketing> # Digital libraries--Marketing
    a schema:Intangible ;
    schema:name "Digital libraries--Marketing"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/1391691654#Topic/electronic_information_resources_marketing> # Electronic information resources--Marketing
    a schema:Intangible ;
    schema:name "Electronic information resources--Marketing"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/1391691654#Topic/libraries_marketing> # Libraries--Marketing
    a schema:Intangible ;
    schema:name "Libraries--Marketing"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/1391691654#Topic/libraries_special_collections_electronic_information_resources> # Libraries--Special collections--Electronic information resources
    a schema:Intangible ;
    schema:name "Libraries--Special collections--Electronic information resources"@en ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.