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Marketing your library's electronic resources.

Author: Kennedy.
Publisher: New York : Neal-Schuman Pub. Inc. 2013.
Series: How-to-do-it manuals for libraries.
Edition/Format:   Print book : English
Summary:
It's often hard to juggle promoting a library's e-resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line  Read more...
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Details

Document Type: Book
All Authors / Contributors: Kennedy.
ISBN: 9781555708894 1555708897
OCLC Number: 844731170
Description: 144 pages.
Series Title: How-to-do-it manuals for libraries.
Responsibility: Marie R. Kennedy; Cheryl LaGuardia.

Abstract:

It's often hard to juggle promoting a library's e-resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding.

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