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Marketing your practice : creating opportunities for success

Author: American Psychological Association. Practice Directorate.; Coopers & Lybrand.
Publisher: Washington, DC : American Psychological Association, ©1996.
Series: APA practitioner's toolbox series.
Edition/Format:   Print book : English : 1st edView all editions and formats
Database:WorldCat
Summary:

Written for psychologists, this guide explores concepts in marketing an organisation and presents strategies for applying them. The process consists of analysing market opportunities, selecting  Read more...

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Document Type: Book
All Authors / Contributors: American Psychological Association. Practice Directorate.; Coopers & Lybrand.
ISBN: 1557983585 9781557983589
OCLC Number: 33969013
Description: xiii, 82 pages : illustrations ; 23 cm.
Contents: Foreword / Russ Newman --
1. Analyzing Market Opportunities --
2. Selecting Target Markets and Market Segmentation --
3. Developing a Marketing Strategy --
4. The Marketing Mix, Service, and Pricing Strategies --
5. Promotion --
6. Organizing and Implementing Marketing Programs.
Series Title: APA practitioner's toolbox series.
Responsibility: American Psychological Association Practice Directorate with Coopers & Lybrand, L.L.P.

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