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Marketing your service

Author: Jean Withers; Carol Vipperman
Publisher: Bellingham, WA ; North Vancouver, BC : International Self-Counsel Press, 2003.
Series: Self-Counsel business series.
Edition/Format:   Print book : CD for computer : English : 4th edView all editions and formats
Summary:
"To effectively sell your service business, you must let people know that you exist and that you are better than your competition -- in other words, you need to market. However, owners of service businesses are often inexperienced in marketing and unsure how to promote themselves in a professional manner. This book explains how to develop a marketing plan that will work for any service business -- from law firms and  Read more...
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Document Type: Book
All Authors / Contributors: Jean Withers; Carol Vipperman
ISBN: 155180395X 9781551803951
OCLC Number: 51495609
Notes: Computer disk in pocket on p. [3] cover.
Description: xi, 152 p. ; 25 cm. + 1 computer disk
Contents: Introduction to service marketing --
Preparing your organization for marketing --
Developing a marketing plan --
Stating your company mission --
Gathering the facts about your business --
The fifth P --
Gathering the facts about outside influences --
Discovering problems and opportunities --
Setting goals and objectives --
Target markets and positioning --
Strategies --
The marketing action plan --
Implementing the marketing action plan.
Series Title: Self-Counsel business series.
Responsibility: Jean Withers, Carol Vipperman.

Abstract:

"To effectively sell your service business, you must let people know that you exist and that you are better than your competition -- in other words, you need to market. However, owners of service businesses are often inexperienced in marketing and unsure how to promote themselves in a professional manner. This book explains how to develop a marketing plan that will work for any service business -- from law firms and dental practices to hair salons and auto repair shops. Whatever your business, it will profit from expanding your market"--Publisher website (August 2007).

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"...resources that can help you get organized and launched." -Wall Street Journal; "Well-thought-out and comprehensive reference guides." -Lynn Redl, host of business TV

 
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