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Marketing yourself

Author: Dorene Ciletti; Thomson Learning (Firm); South-Western Educational Publishing.
Publisher: Mason, OH : Thomson/South-Western, ©2004.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Dorene Ciletti; Thomson Learning (Firm); South-Western Educational Publishing.
ISBN: 0538436409 9780538436403
OCLC Number: 52697591
Notes: Includes index.
Target Audience: Grades 9-12.
Description: ix, 344 pages : color illustrations ; 29 cm + Portfolio builder CD, version 1.0 (in pocket)
Details: System requirements for CD-ROM: Windows, Macintosh.
Contents: Chapter 1. Development of the marketplace --
Chapter 2. The character of the market --
Chapter 3. Developing your product --
Chapter 4. Product promotion : your self-presentation --
Chapter 5. Who is your market? --
Chapter 6. Strategy and planning --
Chapter 7. Resumes : your personal advertisement --
Chapter 8. Pricing your product --
Chapter 9. Product promotion : correspondence and other tools --
Chapter 10. Product promotion : selling yourself in interviews --
Chapter 11. The entrepreneurial spirit --
Chapter 12. Workplace success.
Responsibility: Dorene Ciletti.

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