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Marketing

Author: James L Heskett
Publisher: New York : Macmillan, ©1976.
Edition/Format:   Book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Heskett, James L.
Marketing.
New York : Macmillan, c1976
(OCoLC)760004619
Document Type: Book
All Authors / Contributors: James L Heskett
ISBN: 0023539402 9780023539404 0029792401 9780029792407
OCLC Number: 2160224
Performer(s): ISBN 0-02-979240-1 Pbk : £4.50.
Description: xiii, 610 p. : ill. ; 24 cm.
Responsibility: James L. Heskett.

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