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Marketing

Autore: David L Kurtz; Louis E Boone
Editore: Chicago : Dryden Press, ©1984.
Serie: Dryden Press series in marketing.
Edizione/Formato:   Libro a stampa : English : 2nd edVedi tutte le edizioni e i formati
Banca dati:WorldCat
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Tipo documento Libro
Tutti gli autori / Collaboratori: David L Kurtz; Louis E Boone
{0} 0030640873 9780030640872
Numero OCLC: 9621617
Descrizione: xx, 810 pages : illustrations (some color) ; 24 cm.
Titolo della serie: Dryden Press series in marketing.
Responsabilità: David L. Kurtz, Louis E. Boone.

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