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Le marketing

Author: M Dale Beckman; David L Kurtz; Louis E Boone
Publisher: Montréal : HRW, 1984.
Edition/Format:   Book : French : 3e édView all editions and formats
Database:WorldCat
Summary:
Nouvelle version française faite à partir de la deuxième édition canadienne anglaise (1982). Un ouvrage de tout premier ordre.
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Document Type: Book
All Authors / Contributors: M Dale Beckman; David L Kurtz; Louis E Boone
ISBN: 0039263541 : 9780039263546
OCLC Number: 16063145
Notes: Traduction de la 2e éd. de: Foundations of marketing.
Description: xiii, 550 p. : ill. ; 27 cm.
Responsibility: M. Dale Beckman, David L. Kurtz, Louis E. Boone ; traduction, Michel Lessard ; adaptation, Carole Melançon, Mario Totaro.

Abstract:

Nouvelle version française faite à partir de la deuxième édition canadienne anglaise (1982). Un ouvrage de tout premier ordre.

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