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Marketing

Author: Alyse Boaz
Publisher: [Auckland, N.Z.] : Longman Paul, [1995]
Edition/Format:   Print book : English
Summary:
" ... Introduction to marketing in New Zealand ... for people who are studying marketing for the first time in a formal course"--Back cover.
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Details

Document Type: Book
All Authors / Contributors: Alyse Boaz
ISBN: 058287808X 9780582878082
OCLC Number: 154620987
Notes: "NZIM : the management resource."
"Recommended by the New Zealand Institute of Management."
Description: viii, 191 pages : illustrations ; 24 cm
Contents: 1. The marketing concept. --
2. The marketing environment. --
3. Market segmentation. --
4. Market information systems (MKIS). --
5. Marketing research. --
6. Consumer behaviour. --
7. Product. --
8. Service and not for profit. --
9. Place: distribution and channels of distribution. --
10. Price. --
11. Promotion. 12. International marketing.
Other Titles: Marketing in New Zealand
Responsibility: Alyse Boaz.

Abstract:

" ... Introduction to marketing in New Zealand ... for people who are studying marketing for the first time in a formal course"--Back cover.

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