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Marketing

Author: Martin Christopher; Malcolm McDonald
Publisher: Pan, 1991.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Using cases from the markets of Europe, Japan, SE Asia, the UK and the USA, the authors consider aspects of marketing from consideration of its role in any organization, through management, strategy,  Read more...

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Document Type: Book
All Authors / Contributors: Martin Christopher; Malcolm McDonald
ISBN: 0330320467 9780330320467
OCLC Number: 24751187
Description: x, 339 pages : illustrations ; 20 cm
Responsibility: Martin Christopher & Malcolm McDonald.

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