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Marketing

Author: Claude Demeure
Publisher: Paris : Ed. Sirey, 2001.
Series: Aide-mémoire.
Edition/Format:   Print book : French : 3e éd. 2001View all editions and formats
Database:WorldCat
Summary:
Présente tous les éléments essentiels du marketing stratégique et opérationnel, une description des techniques de vente et de négociation, d'outils comme l'analyse transactionnelle et la programmation neurolinguistique, et l'évolution des théories de la communication.
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Details

Document Type: Book
All Authors / Contributors: Claude Demeure
ISBN: 224704266X 9782247042661
OCLC Number: 47243316
Notes: Index. Liste de sites internet.
Description: xviii, 387 p. : tabl., graph. ; 21 cm.
Series Title: Aide-mémoire.
Responsibility: Claude Demeure.
More information:

Abstract:

Présente tous les éléments essentiels du marketing stratégique et opérationnel, une description des techniques de vente et de négociation, d'outils comme l'analyse transactionnelle et la programmation neurolinguistique, et l'évolution des théories de la communication.

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Primary Entity

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