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Le marketing

Author: Antoine Bouchez; Stéphane Pihier; Joël Clair
Publisher: [Paris] : Nathan, DL 2005.
Series: Repères pratiques Nathan, 33.
Edition/Format:   Print book : French : [Nouvelle édition]View all editions and formats
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Genre/Form: Handbooks and manuals
[manuel]
Handbooks, manuals, etc
manuel
Document Type: Book
All Authors / Contributors: Antoine Bouchez; Stéphane Pihier; Joël Clair
ISBN: 2091831867 9782091831862
OCLC Number: 493236704
Notes: La couv. porte en plus : "Fondements, analyse du marché, produit, distribution, publicité, communication". Le dos du livre porte "Précis de marketing."
Description: 1 vol. (176 p.) : ill. en coul., couv. ill. en coul. ; 21 cm.
Series Title: Repères pratiques Nathan, 33.
Responsibility: Antoine Bouchez, Stéphane Pihier, Joël Clair.

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Primary Entity

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    schema:about <http://experiment.worldcat.org/entity/work/data/4673984221#Topic/marketing> ; # marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/4673984221#Topic/etudes_de_marche> ; # Études de marché
    schema:about <http://experiment.worldcat.org/entity/work/data/4673984221#Place/france> ; # France.
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    schema:about <http://experiment.worldcat.org/entity/work/data/4673984221#Topic/marketing_direct> ; # Marketing direct
    schema:about <http://id.worldcat.org/fast/1010167> ; # Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/4673984221#Topic/marketing_france> ; # Marketing--France
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