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Marketing

Author: Lara D HopewellIgor TorgesonRobert DeegeStandard Deviants (Performing group)Cerebellum Corporation.All authors
Publisher: Princeton, NJ : Films for the Humanities & Sciences, ©2002.
Series: Standard deviants core curriculum.
Edition/Format:   DVD video   Computer File : EnglishView all editions and formats
Summary:
"This persuasive six-part series combines serious academic content with a humorous presentation style to help make the subject of marketing more accessible. Used as a supplement to lectures, as a pre-exam review, or for independent study, each program skillfully employs elements such as clever mnemonics, high-tech computer graphics, and entertaining vignettes to boost retention and confidence while driving home core  Read more...
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Details

Material Type: Videorecording
Document Type: Visual material, Computer File
All Authors / Contributors: Lara D Hopewell; Igor Torgeson; Robert Deege; Standard Deviants (Performing group); Cerebellum Corporation.; Films for the Humanities (Firm)
OCLC Number: 51392054
Notes: CD-ROM containers teacher's guide for the program.
Credits: Performers are from the Standard Deviants performing group.
Description: 2 videodiscs (89 min.) : sound, color ; 4 3/4 in. + 1 CD-ROM.
Details: DVD.; System requirements for accompanying CD-ROM: Windows; CD-ROM drive.
Contents: Disc 1: Program 1. What is marketing (15 min.) --
program 2. Marketing planning (25 min.) --
program 3. Marketing research and information (8 min.) --
Disc 2: program 4. Segmenting, targeting, and positioning (12 min.) --
program 5. The Four p's, part 1 : product and pricing (15 min.) --
program 6. The Four p's, part 2 : place and promotion (14 min).
Series Title: Standard deviants core curriculum.
Other Titles: Marketing: the Standard deviants core curriculum
Responsibility: a presentation of Films for the Humanities & Sciences ; produced by Lara D. Hopewell ; written by Igor Torgeson ; director, Rob Deege.

Abstract:

"This persuasive six-part series combines serious academic content with a humorous presentation style to help make the subject of marketing more accessible. Used as a supplement to lectures, as a pre-exam review, or for independent study, each program skillfully employs elements such as clever mnemonics, high-tech computer graphics, and entertaining vignettes to boost retention and confidence while driving home core concepts through concise explanations and case studies."--Containers.

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Linked Data


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