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Marketing

Author: Jim Burrow; Jim Bosiljevac
Publisher: Australia ; Mason, OH : South-Western Cengage Learning, ©2012.
Edition/Format:   Print book : English : 3rd edView all editions and formats
Database:WorldCat
Summary:
Marketing 3E has been updated for 2011! This copyright 2012 edition includes a new Social Media Unit as well as a Math Review Appendix. Marketing 3E is the program that introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, distribution, promotion, product  Read more...
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Document Type: Book
All Authors / Contributors: Jim Burrow; Jim Bosiljevac
ISBN: 9781133108146 1133108148
OCLC Number: 772714750
Notes: Includes index.
Description: xxxiii, 704 pages : color illustrations ; 29 cm
Contents: Social media unit --
Marketing today and tomorrow --
Socially responsive marketing --
Marketing begins with economics --
The basics of marketing --
Marketing information and research --
Marketing starts with customers --
Competition is everywhere --
E-commerce and virtual marketing --
Developing a marketing strategy and marketing plan --
Developing successful products --
Services need marketing --
Business-to-business marketing --
Getting products to customers --
Determining the best price --
Effective promotion means effective communication --
Be creative with advertising --
Selling satisfies customers --
Marketing in a global economy --
Managing risks --
Marketing requires money --
Entrepreneurship and marketing --
Take control with management --
Planning your future in marketing --
Math review --
Glossary.
Responsibility: James L. Burow ; contributing writer, Jim Bosiljevac.

Abstract:

Presents marketing as a set of skills and knowledge combined with economics, finance, and career planning to create strategic plans. This title helps students learn the foundations and functions  Read more...

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Social Media Unit. 1. Marketing Today and Tomorrow. 2. Socially Responsive Marketing. 3. Marketing Builds on Economics. 4. The Basics of Marketing. 5. Gathering and Using Marketing Information. 6. Read more...

 
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