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Marketing

Author: David L Kurtz; Louis E Boone
Publisher: Chicago : Dryden Press, ©1984.
Series: Dryden Press series in marketing.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: David L Kurtz; Louis E Boone
ISBN: 0030640873 9780030640872
OCLC Number: 9621617
Description: xx, 810 pages : illustrations (some color) ; 24 cm.
Series Title: Dryden Press series in marketing.
Responsibility: David L. Kurtz, Louis E. Boone.

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Linked Data


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