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Marketingstrategien für Innovationen : Fallstudien von mittelständischen Unternehmen

Author: Diana Grosse; Enrico Weyh; Robert Ullmann
Publisher: Frankfurt am Main : Lang, 2007.
Edition/Format:   Print book : GermanView all editions and formats
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Genre/Form: Aufgabensammlung
Case studies
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Diana Grosse; Enrico Weyh; Robert Ullmann
ISBN: 3631554370 9783631554371
OCLC Number: 180176028
Notes: Literaturverz. S. 181 - 182.
Description: 182 Seiten : zahlreiche schw.-w. Illustrationen und Tabellen ; 210 x 148 mm
Responsibility: Diana Grosse ; Robert Ullmann ; Enrico Weyh.

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