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Marketplace lifestyles in an age of social media : theory and methods

Author: Lynn R Kahle; Pierre Valette-Florence
Publisher: Armonk, N.Y. : M.E. Sharpe, 2012.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect amomg scholars. This book approaches the concept of lifestyle  Read more...

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Document Type: Book
All Authors / Contributors: Lynn R Kahle; Pierre Valette-Florence
ISBN: 9780765625618 076562561X
OCLC Number: 667872029
Description: xviii, 307 pages : illustrations ; 23 cm
Contents: 1. Origins and Definitions 2. Methodological Approaches Centered on Values 3. Traditional Approaches Focusing on Attitudes and Activities 4. French Approaches 5. The Analysis of Products, Goods, and Services Purchased by the Consumer 6. Fields of Application of Lifestyles 7. Problems and Critiques Raised by Studies of Lifestyles 8. New Methodological and Conceptual Proposals 9. Social Media and a Theory and Method for Future Research 10. General Conclusions
Responsibility: Lynn R. Kahle and Pierre Valette-Florence.
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