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Marketplace masters : how professional service firms compete to win

Author: Suzanne C Lowe
Publisher: Westport, CT : Praeger, 2004.
Edition/Format:   Book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Suzanne C Lowe
ISBN: 0275981193 9780275981198
OCLC Number: 53469469
Description: xi, 252 p. : ill. ; 24 cm.
Contents: Competing in the professional service arena --
Looking out --
Digging deeper --
Embedding innovation --
Case studies : looking out --
Case studies : digging deeper --
Case studies : embedding innovation --
Assess your firm's readiness to build a market-driven infrastructure --
Make the case to build a market-driven infrastructure.
Responsibility: Suzanne C. Lowe.
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