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Marks of excellence : the history and taxonomy of trademarks

Author: Per Mollerup
Publisher: London : Phaidon Press Limited, 2013.
Edition/Format:   Print book : English : Second edition (rev., expanded and updated)
Summary:
The core of this book is a full classification of hundreds of trade marks: covering pictures, names and abbreviations. The author analyses and describes the history of trademarks and shows how they have transcended barriers of language and time.
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Genre/Form: History
Document Type: Book
All Authors / Contributors: Per Mollerup
ISBN: 9780714864747 0714864749
OCLC Number: 825557709
Description: 296 pages : illustrations (some color) ; 30 cm
Contents: History --
Branding --
Communication --
Taxonomy --
Motifs --
Development.
Responsibility: Per Mollerup.

Abstract:

Revised edition of the best-selling history of the trademark.  Read more...

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"Expanded with more than 500 new images and an additional 80 pages of material, Marks of Excellence is a great reference book for those working in branding, advertising, and design as well as those Read more...

 
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