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Marktforschung : Begriffe und Methoden

Author: Jörg Koch
Publisher: München ; Wien : Oldenbourg, 1996.
Series: Managementwissen für Studium and Praxis
Edition/Format:   Print book : GermanView all editions and formats
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Genre/Form: Lehrbuch
Document Type: Book
All Authors / Contributors: Jörg Koch
ISBN: 3486234501 9783486234503
OCLC Number: 75688051
Notes: Literaturverz. S. 264 - 272.
Description: 275 S. : ill., graph. Darst. ; 24 cm.
Series Title: Managementwissen für Studium and Praxis
Responsibility: von Jörg Koch.
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