skip to content
Les Marques, capital de l'entreprise : créer et développer des marques fortes Preview this item
ClosePreview this item
Checking...

Les Marques, capital de l'entreprise : créer et développer des marques fortes

Author: Jean-Noël Kapferer
Publisher: Paris : Editions d'Organisation, 1998.
Edition/Format:   Print book : French : 3e édView all editions and formats
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Guide (Descripteur de forme)
Document Type: Book
All Authors / Contributors: Jean-Noël Kapferer
ISBN: 2708121456 9782708121454
OCLC Number: 39391535
Description: 574 p. ; 24 cm
Responsibility: Jean-Noël Kapferer.
More information:

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/39391535> # Les Marques, capital de l'entreprise : créer et développer des marques fortes
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "39391535" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/fr> ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/148516717#Place/paris> ; # Paris
    schema:about <http://experiment.worldcat.org/entity/work/data/148516717#Topic/entreprises_image_evaluation> ; # Entreprises--Image--Evaluation
    schema:about <http://experiment.worldcat.org/entity/work/data/148516717#Topic/marques_de_commerces_evaluation> ; # Marques de commerces--Evaluation
    schema:about <http://experiment.worldcat.org/entity/work/data/148516717#Topic/marque_de_commerce> ; # Marque de commerce
    schema:about <http://experiment.worldcat.org/entity/work/data/148516717#Topic/entreprises_finances> ; # Entreprises--Finances
    schema:about <http://experiment.worldcat.org/entity/work/data/148516717#Topic/produits_de_marque> ; # Produits de marque
    schema:about <http://experiment.worldcat.org/entity/work/data/148516717#Topic/entreprises_image> ; # Entreprises--Image
    schema:about <http://experiment.worldcat.org/entity/work/data/148516717#Topic/marques_de_commerce> ; # Marques de commerce
    schema:about <http://experiment.worldcat.org/entity/work/data/148516717#Topic/produit_de_marque> ; # Produit de marque
    schema:about <http://dewey.info/class/658.82/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/148516717#Topic/produits_commerciaux_gestion> ; # Produits commerciaux--Gestion
    schema:about <http://experiment.worldcat.org/entity/work/data/148516717#Topic/image_de_l_entreprise> ; # Image de l'entreprise
    schema:bookEdition "3e éd." ;
    schema:bookFormat bgn:PrintBook ;
    schema:creator <http://viaf.org/viaf/73855371> ; # Jean-Noël Kapferer
    schema:datePublished "1998" ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/148516717> ;
    schema:genre "Guide (Descripteur de forme)"@fr ;
    schema:inLanguage "fr" ;
    schema:name "Les Marques, capital de l'entreprise : créer et développer des marques fortes"@fr ;
    schema:numberOfPages "574" ;
    schema:productID "39391535" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/39391535#PublicationEvent/paris_editions_d_organisation_1998> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/148516717#Agent/editions_d_organisation> ; # Editions d'Organisation
    schema:workExample <http://worldcat.org/isbn/9782708121454> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/39391535> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/148516717#Agent/editions_d_organisation> # Editions d'Organisation
    a bgn:Agent ;
    schema:name "Editions d'Organisation" ;
    .

<http://experiment.worldcat.org/entity/work/data/148516717#Topic/entreprises_finances> # Entreprises--Finances
    a schema:Intangible ;
    schema:name "Entreprises--Finances"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/148516717#Topic/entreprises_image> # Entreprises--Image
    a schema:Intangible ;
    schema:name "Entreprises--Image"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/148516717#Topic/entreprises_image_evaluation> # Entreprises--Image--Evaluation
    a schema:Intangible ;
    schema:name "Entreprises--Image--Evaluation"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/148516717#Topic/image_de_l_entreprise> # Image de l'entreprise
    a schema:Intangible ;
    schema:name "Image de l'entreprise"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/148516717#Topic/marque_de_commerce> # Marque de commerce
    a schema:Intangible ;
    schema:name "Marque de commerce"@fr ;
    schema:name "marque de commerce"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/148516717#Topic/marques_de_commerce> # Marques de commerce
    a schema:Intangible ;
    schema:name "Marques de commerce"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/148516717#Topic/marques_de_commerces_evaluation> # Marques de commerces--Evaluation
    a schema:Intangible ;
    schema:name "Marques de commerces--Evaluation"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/148516717#Topic/produit_de_marque> # Produit de marque
    a schema:Intangible ;
    schema:name "Produit de marque"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/148516717#Topic/produits_commerciaux_gestion> # Produits commerciaux--Gestion
    a schema:Intangible ;
    schema:name "Produits commerciaux--Gestion"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/148516717#Topic/produits_de_marque> # Produits de marque
    a schema:Intangible ;
    schema:name "Produits de marque"@fr ;
    .

<http://viaf.org/viaf/73855371> # Jean-Noël Kapferer
    a schema:Person ;
    schema:familyName "Kapferer" ;
    schema:givenName "Jean-Noël" ;
    schema:name "Jean-Noël Kapferer" ;
    .

<http://worldcat.org/isbn/9782708121454>
    a schema:ProductModel ;
    schema:isbn "2708121456" ;
    schema:isbn "9782708121454" ;
    .

<http://www.worldcat.org/title/-/oclc/39391535>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/39391535> ; # Les Marques, capital de l'entreprise : créer et développer des marques fortes
    schema:dateModified "2018-06-04" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.