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The mass audience : rediscovering the dominant model

Author: James G Webster; Patricia F Phalen
Publisher: Mahwah, N.J. : Erlbaum, 1997.
Series: LEA's communication series.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

In the early 20th century, the audience was seen as a mass of people mostly unknown to one another that was unified through exposure to media. This concept, whilst generally accepted, has been  Read more...

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Additional Physical Format: Online version:
Webster, James G.
Mass audience.
Mahwah, N.J. : Erlbaum, 1997
(OCoLC)643887165
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: James G Webster; Patricia F Phalen
ISBN: 0805823042 9780805823042 0805823050 9780805823059
OCLC Number: 34912649
Description: xv, 158 pages : illustrations ; 24 cm.
Contents: 1. The Concept of Mass Audience --
2. Mass Audience Behavior --
3. The Audience Commodity --
4. Inheritance Effects --
5. Repeat Viewing --
6. Television News Audiences --
7. The New Media Environment --
8. The Mass Audience in Media Theory.
Series Title: LEA's communication series.
Responsibility: by James G. Webster, Patricia F. Phalen.
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