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Mass communication : living in a media world

Author: Ralph E Hanson
Publisher: Washington, DC : CQ Press, 2008
Edition/Format:   Book : English : 2. edView all editions and formats
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Document Type: Book
All Authors / Contributors: Ralph E Hanson
ISBN: 9780872894846 0872894843
OCLC Number: 473730416
Notes: PART 1 INTRODUCTION TO THE MEDIA Chapter 1. Living in a Media World 2 Levels of Communication 6 Intrapersonal Communication 6 Interpersonal Communication 6 Group Communication 7 Mass Communication 8 A Mix of Levels 8 Elements of Mass Communication 9 The Players in the Mass Communication Process 10 Contemporary Models of Mass Communication 16 Evolution of the Media World 19 Before Print: Pre-Mass Media Communication Networks 19 Print: Arrival of the Book 20 Electronic Networks: Telegraph, Gramophone, Radio, Movies, and Television 20 The Internet: Interactive Communication 21 Media Consumption 23 Understanding the Media World 24 Defining Media Literacy 25 Seven Truths About the Media "They" Don't Want You To Know 26 Chapter 2. The Media Business: Consolidation, Globalization, and the Long Tail 38 The Development of the Media Business in the United States 42 A Tradition of Private Ownership 42 The Growth of National News 43 Big Media 46 Time Warner: The Biggest of the Big 47 Disney: The Mouse That Grew 50 News Corporation: A Worldwide Giant 54 Viacom and CBS: Bringing Together Cable and Broadcasting 56 Bertelsmann: The World's Largest Publisher 59 General Electric/NBC Universal: Embracing the Digital Age 60 Other Major Players 63 Media Economics and the Long Tail 64 The Short Head versus the Long Tail 65 Characteristics of the Long Tail 67 Consequences of the Long Tail 67 Who Controls the Media? 69 Owners 70 Advertisers 71 Government 71 Special Interest Groups 72 News Sources 72 Audiences 73 Chapter 3. Mass Communication Effects: How Society and Media Interact 76 History of Media Effects Research 80 Rise of Mass Society 80 Propaganda and the Direct Effects Model 80 Voter Studies and the Limited Effects Model 81 The Importance of Meaning and the Critical/Cultural Model 83 Effects of the Media in Our Lives 84 Message Effects 84 Medium Effects 85 Ownership Effects 87 Active Audience E
PART III ELECTRONIC MEDIA Chapter 7. Sound: Music and Talk Across Media 206 History of Sound Recording and Transmission 210 Storing Musical Performances: The Development of the Recording Industry 211 Transmitting Music and Talk: The Birth of Radio 212 From the Golden Age to the Television Age 217 Changing the Musical Experience: From Social Music to Personal Soundtracks 221 Music, Youth Culture, and Society 222 "Rock ¿n¿ Roll" and the Integration of Music 223 The Changing Face of Popular Music 225 Country: Pop Music for Adults 229 Concerns About Effects of Music on Young People 229 From Singles to Digital Downloads: Making Money in the Recording Industry 231 LPs versus 45s 231 Compact Discs and Digital Recording 231 Music on the Internet 232 The Problem of Payola 234 The Business of Radio 235 Finding a Niche: Popular Radio Formats 235 Talk Radio: Politics, News, Sports, and Shock Jocks 236 Radio Consolidates and Goes High Tech 237 Public Radio 238 The Future of Sound 240 Radio¿s New Look: HD and Satellite 240 Music and the Long Tail: Alternatives to Broadcasting 242 New Economic Models for the Music Industry 244 Chapter 8. Movies: Mass-Producing Entertainment 248 The Development of Movies 252 The First Movie Makers 252 The Studio System 256 The Blacklist 259 Television and the Movies 260 The Movie Business 262 The Blockbuster Era 263 Home Video 264 Going Digital 264 What Makes a Movie Profitable? 267 Movies and Society 268 How Much Influence Do Movies Have? 268 The Production Code: Protecting the Movies from Censorship 271 The Ratings System 273 The Future of Movies 277 Movies as a Brand 278 Movie Promotion on the Internet 279 Movies and the Long Tail 281 Chapter 9. Television: Broadcast and Beyond 286 Television: Broadcast and Cable/Satellite 290 Broadcast Television 290 Cable and Satellite Television 293 Digital Television 298 From Broadcasting to Narrowcasting: The Changing Business of Television 299 Networks and Affiliates 299 Educational Broadcasting
PART IV SUPPORT AND CONTROL OF THE MEDIA Chapter 11. Advertising: Selling a Message 356 The Development of the Advertising Industry 360 The Birth of Consumer Culture 360 The Growth of Brand Names 361 Advertising-Supported Media 363 The Advertising Business 366 The Client 366 The Agency 367 The Media 371 The Audience 373 Advertising in Contemporary Culture 379 The Problem of Clutter 380 Debunking Subliminal Advertising 382 When Advertisements Are More Important than the Program 383 Advertising to Children 384 The Future of Advertising 386 Is Anyone Watching Television Ads? 386 Product Placement 388 The Long Tail of Advertising 389 Chapter 12. Public Relations: Manufacturing the News 392 From Press Agentry to Professionalism The Origins of Public Relations World War I: The Federal Government Starts Using Public Relations Public Relations Becomes a Profession The Business of Public Relations What Is Public Relations? The Public Relations Process Who Are the Publics? Crisis Communication Public Relations and the Internet Public Relations and Society Public Relations Supports the News Business Public Relations and the Government Spin Control: A More Personal Form of Public Relations Public Relations and Political Activism Public Relations and the Civil Rights Movement Chapter 13. Media Law: Free Speech and Fairness The Development of a Free Press The First Amendment: ¿Congress Shall Make No Law¿ The Roots of American Free Speech Limits on Free Speech in the Post9/11 Era Protection of Individuals Libel Invasion of Privacy Free Press/Fair Trial Controlling the Press Honesty and the Press Prior Restraint Free Speech and Students Journalists Going To Jail Obscenity Regulation of the Media Industry Copyright and Fair Use The Rise and Fall of Broadcast Regulation Mandating Fairness on the Air The Telecommunications Act of 1996 Chapter 14. Media Ethics: Truthfulness, Fairness, and Standards of Decency Ethical Principles and Decision Making Aristotle: Virtue and the Go
Description: xxxiii, 614 s. : ill.
Contents: PART II PRINT MEDIA Chapter 4. Books: The Birth of the Mass Media 106 The Development of the Book and Mass Communication 110 Early Books and Writing 110 The Development of the Printing Press 112 The Invention of Mass Culture 113 Books in the New World 115 The Development of Large-Scale, Mass-Produced Books 116 Buying and Selling Books 117 Publishers 117 Authors 120 Booksellers 122 The Textbook Business 124 Books and Culture 126 The Importance of Blockbuster Books 126 Books and Censorship 132 The Future of Books 135 Books and the Long Tail 135 Electronic Publishing and Print-on-Demand 136 Chapter 5. Magazines: The Power of Words and Images 140 The Development of a National Culture 144 Early Magazines 144 The Saturday Evening Post 144 The Birth of Photojournalism 145 The Magazine Business 146 The Economics of Magazine Publishing 147 Trade Magazines 147 Literary and Commentary Magazines 149 News Magazines 152 Women's Magazines 153 Men's Magazines 156 Magazines and Modern Society 159 Magazines and Body Image 159 Who's in Control? Advertising versus Editorial 163 Censorship and Teen Magazines 164 The Importance of Magazine Covers 165 The Future of Magazines 168 Magazines for the Twenty-first Century 168 Cross-media Synergy 169 Chapter 6. Newspapers: Reflection of a Democratic Society 172 Inventing the Modern Press 176 Colonial Publishing: A Tradition of Independence 176 The Penny Press: Newspapers for the People 177 Pulitzer, Hearst, and the Battle for New York City 180 The Newspaper Business 183 Newspaper Conglomerates --
Consolidation and Profitability 183 National Newspapers 184 The Metropolitan Press 187 The Tabloids 190 Community and Suburban Papers 192 News and Society 193 Sources, Advertisers, and Readers --
Whom Do You Please 193 Patriotism and the Press --
Reporters Risk Their Lives to Report the News 194 The Alternative Press 195 The Future of Newspapers 199 Are Newspapers a Dying Medium? 199 Newspapers and the Web 201
Responsibility: Ralph E. Hanson

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