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Mass communication theory : foundations, ferment, and future

Author: Stanley J Baran; Dennis K Davis
Publisher: Australia ; Belmont, CA. : Wadsworth/Thomson, ©2003.
Edition/Format:   Print book : English : 3rd edView all editions and formats
Summary:

This new edition provides a comprehensive, historically based, introduction to mass communication theory. Clearly written with examples, graphics and other materials it illustrates key theories.

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Document Type: Book
All Authors / Contributors: Stanley J Baran; Dennis K Davis
ISBN: 0534561632 9780534561635
OCLC Number: 50735077
Description: xviii, 406 pages ; 24 cm
Responsibility: Stanley J. Baran, Dennis K. Davis.

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