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Mass communication theory : foundations, ferment, and future

Author: Stanley J Baran; Dennis K Davis
Publisher: Belmont, CA : Thomson/Wadsworth, ©2006
Series: Wadsworth series in mass communication and journalism.
Edition/Format:   Book : English : 4th edView all editions and formats
Database:WorldCat
Summary:
MASS COMMUNICATION THEORY provides a comprehensive, historically-based introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, the text traces the emergence of two main bodies of mass communication theory-social/behavioral and critical/cultural-and concludes with a discussion of how these two traditions support the media literacy movement
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Details

Document Type: Book
All Authors / Contributors: Stanley J Baran; Dennis K Davis
ISBN: 0534637973 9780534637972
OCLC Number: 60394984
Description: xix, 412 p. : ill. ; 24 cm.
Contents: Three Questions about Media --
Defining and Redefining Mass Communication --
Four Eras of Media Theory --
The Era of Mass Society and Mass Culture --
Emergence of a Scientific Perspective on Mass Communication --
The Limited Effects Paradigm Emerges --
Cultural Criticism: A Challenge to the Limited Effects Paradigm --
Effects Researchers Strike Back: Emergence of Moderate Effects --
Ongoing Debate over Issues --
Exploring Mass Communication Theory --
Significant People and Their Writing --
Mass Communication Theory --
Science and Human Behavior --
Schizophrenic Social Science --
Defining Theory --
Mass Communication and Theory --
Exploring Mass Communication Theory --
Significant People and Their Writing --
Era of Mass Society and Mass Culture --
The Rise of Media Industries and Mass Society Theory --
The Beginnings --
The Rise of Yellow Journalism --
Cycles of Mass Media Development and Decline --
Mass Society Critics and the Great Debate over Media --
Mass Society Theory Assumptions --
Rise of the Great Debate over Media --
Early Examples of Mass Society Theory --
Gemeinschaft and Gesellschaft --
Mechanical and Organic Solidarity --
Mass Society Theory in Contemporary Times --
Exploring Mass Communication Theory --
Significant People and Their Writing --
The Rise of Media Theory in the Age of Propaganda --
The Origin of Propaganda --
Propaganda Comes to the United States --
Behaviorism --
Freudianism --
Magic Bullet Theories --
Lasswell's Propaganda Theory --
Lippmann's Theory of Public Opinion Formation.
Series Title: Wadsworth series in mass communication and journalism.
Responsibility: Stanley J. Baran, Dennis K. Davis.

Abstract:

MASS COMMUNICATION THEORY provides a comprehensive, historically-based introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, the text traces the emergence of two main bodies of mass communication theory-social/behavioral and critical/cultural-and concludes with a discussion of how these two traditions support the media literacy movement and might be combined to produce a new theory of mediated communication. The authors emphasize that media theories are human creations that typically are intended to address specific problems or issues. MASS COMMUNICATION THEORY helps students develop an understanding of theory so they can make better use of media and play a role in the development of new media industries.

"Authors Stanley J. Baran and Dennis K. Davis help you understand and apply mass communication theory--so you can make sense of the complex changes taking place in today's media environment. This book systematically explains the key differences between the various theories, how they developed in the past, how they are developing in the present, and--most important of all--how they can help us understand mass communication well into the twenty-first century. Book jacket." -- BOOK JACKET.

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