skip to content
The mass marketing of politics : democracy in an age of manufactured images Preview this item
ClosePreview this item
Checking...

The mass marketing of politics : democracy in an age of manufactured images

Author: Bruce I Newman
Publisher: Thousand Oaks : Sage Publications, ©1999.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers solutions to fix our political system before it is too late."--Jacket.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Additional Physical Format: Online version:
Newman, Bruce I.
Mass marketing of politics.
Thousand Oaks : Sage Publications, ©1999
(OCoLC)607397745
Online version:
Newman, Bruce I.
Mass marketing of politics.
Thousand Oaks : Sage Publications, ©1999
(OCoLC)626964961
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Bruce I Newman
ISBN: 0761909583 9780761909583 0761909591 9780761909590
OCLC Number: 40996007
Description: xviii, 166 pages ; 24 cm
Contents: The impact of marketing on democracy --
From party politics to mass marketing --
The ABC's of marketing --
The information highway --
Strategy --
The art of crafting an image --
The permanent campaign --
The solution.
Responsibility: Bruce I. Newman.
More information:

Abstract:

Mass Marketing of Politics  Read more...

Reviews

Editorial reviews

Publisher Synopsis

"Bruce Neuman has written an incisive account of the role that marketing plays in contemporary politics. He argues persuasively that mass marketing techniques are profoundly changing and corroding Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/40996007> # The mass marketing of politics : democracy in an age of manufactured images
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "40996007" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/cau> ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/836951498#Place/thousand_oaks> ; # Thousand Oaks
    schema:about <http://experiment.worldcat.org/entity/work/data/836951498#Topic/propagande_electorale_etats_unis> ; # Propagande électorale--Etats-Unis
    schema:about <http://experiment.worldcat.org/entity/work/data/836951498#Topic/presidents_etats_unis_election> ; # Présidents--Etats-Unis--Election
    schema:about <http://experiment.worldcat.org/entity/work/data/836951498#Topic/demokratie> ; # Demokratie
    schema:about <http://experiment.worldcat.org/entity/work/data/836951498#Event/1900_1999> ; # 1900-1999
    schema:about <http://id.loc.gov/authorities/subjects/sh2008107308> ; # Marketing--United States
    schema:about <http://id.worldcat.org/fast/1204155> ; # United States.
    schema:about <http://id.worldcat.org/fast/1069212> ; # Political campaigns
    schema:about <http://dewey.info/class/324.720973/e21/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/836951498#Place/united_states> ; # United States
    schema:about <http://id.loc.gov/authorities/subjects/sh2008109540> ; # Political campaigns--United States
    schema:about <http://experiment.worldcat.org/entity/work/data/836951498#Place/usa> ; # USA.
    schema:about <http://id.worldcat.org/fast/890077> ; # Democracy
    schema:about <http://experiment.worldcat.org/entity/work/data/836951498#Topic/marketing> ; # Marketing
    schema:about <http://id.worldcat.org/fast/1919741> ; # Politics and government
    schema:about <http://experiment.worldcat.org/entity/work/data/836951498#Topic/presidents_etats_unis_elections> ; # Présidents--États-Unis--Élections
    schema:about <http://experiment.worldcat.org/entity/work/data/836951498#Topic/massamedia> ; # Massamedia
    schema:about <http://experiment.worldcat.org/entity/work/data/836951498#Topic/politiek> ; # Politiek
    schema:about <http://id.worldcat.org/fast/1010167> ; # Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/836951498#Place/etats_unis> ; # États-Unis
    schema:about <http://experiment.worldcat.org/entity/work/data/836951498#Topic/democratie_etats_unis> ; # Démocratie--États-Unis
    schema:about <http://experiment.worldcat.org/entity/work/data/836951498#Topic/wahlkampf> ; # Wahlkampf
    schema:about <http://id.loc.gov/authorities/subjects/sh2008102152> ; # Democracy--United States
    schema:about <http://id.worldcat.org/fast/1075747> ; # Presidents--Election
    schema:about <http://id.loc.gov/authorities/subjects/sh85106475> ; # Presidents--United States--Election
    schema:about <http://experiment.worldcat.org/entity/work/data/836951498#Topic/marketing_politique_etats_unis> ; # Marketing politique--États-Unis
    schema:about <http://experiment.worldcat.org/entity/work/data/836951498#Topic/verkiezingen> ; # Verkiezingen
    schema:bookFormat bgn:PrintBook ;
    schema:copyrightYear "1999" ;
    schema:creator <http://viaf.org/viaf/244388105> ; # Bruce I. Newman
    schema:datePublished "1999" ;
    schema:description "The impact of marketing on democracy -- From party politics to mass marketing -- The ABC's of marketing -- The information highway -- Strategy -- The art of crafting an image -- The permanent campaign -- The solution."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/836951498> ;
    schema:inLanguage "en" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/626964961> ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/607397745> ;
    schema:name "The mass marketing of politics : democracy in an age of manufactured images"@en ;
    schema:productID "40996007" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/40996007#PublicationEvent/thousand_oaks_sage_publications_1999> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/836951498#Agent/sage_publications> ; # Sage Publications
    schema:reviews <http://www.worldcat.org/title/-/oclc/40996007#Review/-1721735340> ;
    schema:url <http://catdir.loc.gov/catdir/enhancements/fy0655/99006266-t.html> ;
    schema:workExample <http://worldcat.org/isbn/9780761909583> ;
    schema:workExample <http://worldcat.org/isbn/9780761909590> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GB9966873> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/40996007> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/836951498#Agent/sage_publications> # Sage Publications
    a bgn:Agent ;
    schema:name "Sage Publications" ;
    .

<http://experiment.worldcat.org/entity/work/data/836951498#Topic/democratie_etats_unis> # Démocratie--États-Unis
    a schema:Intangible ;
    schema:name "Démocratie--États-Unis"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/836951498#Topic/marketing_politique_etats_unis> # Marketing politique--États-Unis
    a schema:Intangible ;
    schema:name "Marketing politique--États-Unis"@en ;
    schema:name "Marketing politique--États-Unis"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/836951498#Topic/presidents_etats_unis_election> # Présidents--Etats-Unis--Election
    a schema:Intangible ;
    schema:name "Présidents--Etats-Unis--Election"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/836951498#Topic/presidents_etats_unis_elections> # Présidents--États-Unis--Élections
    a schema:Intangible ;
    schema:name "Présidents--États-Unis--Élections"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/836951498#Topic/propagande_electorale_etats_unis> # Propagande électorale--Etats-Unis
    a schema:Intangible ;
    schema:name "Propagande électorale--Etats-Unis"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2008102152> # Democracy--United States
    a schema:Intangible ;
    schema:name "Democracy--United States"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2008107308> # Marketing--United States
    a schema:Intangible ;
    schema:name "Marketing--United States"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2008109540> # Political campaigns--United States
    a schema:Intangible ;
    schema:name "Political campaigns--United States"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85106475> # Presidents--United States--Election
    a schema:Intangible ;
    schema:name "Presidents--United States--Election"@en ;
    .

<http://id.worldcat.org/fast/1010167> # Marketing
    a schema:Intangible ;
    schema:name "Marketing"@en ;
    .

<http://id.worldcat.org/fast/1069212> # Political campaigns
    a schema:Intangible ;
    schema:name "Political campaigns"@en ;
    .

<http://id.worldcat.org/fast/1075747> # Presidents--Election
    a schema:Intangible ;
    schema:name "Presidents--Election"@en ;
    .

<http://id.worldcat.org/fast/1204155> # United States.
    a schema:Place ;
    schema:name "United States." ;
    .

<http://id.worldcat.org/fast/1919741> # Politics and government
    a schema:Intangible ;
    schema:name "Politics and government"@en ;
    .

<http://id.worldcat.org/fast/890077> # Democracy
    a schema:Intangible ;
    schema:name "Democracy"@en ;
    .

<http://viaf.org/viaf/244388105> # Bruce I. Newman
    a schema:Person ;
    schema:familyName "Newman" ;
    schema:givenName "Bruce I." ;
    schema:name "Bruce I. Newman" ;
    .

<http://worldcat.org/isbn/9780761909583>
    a schema:ProductModel ;
    schema:isbn "0761909583" ;
    schema:isbn "9780761909583" ;
    .

<http://worldcat.org/isbn/9780761909590>
    a schema:ProductModel ;
    schema:isbn "0761909591" ;
    schema:isbn "9780761909590" ;
    .

<http://www.worldcat.org/oclc/607397745>
    a schema:CreativeWork ;
    rdfs:label "Mass marketing of politics." ;
    schema:description "Online version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/40996007> ; # The mass marketing of politics : democracy in an age of manufactured images
    .

<http://www.worldcat.org/oclc/626964961>
    a schema:CreativeWork ;
    rdfs:label "Mass marketing of politics." ;
    schema:description "Online version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/40996007> ; # The mass marketing of politics : democracy in an age of manufactured images
    .

<http://www.worldcat.org/title/-/oclc/40996007>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/40996007> ; # The mass marketing of politics : democracy in an age of manufactured images
    schema:dateModified "2018-10-03" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .

<http://www.worldcat.org/title/-/oclc/40996007#Review/-1721735340>
    a schema:Review ;
    schema:itemReviewed <http://www.worldcat.org/oclc/40996007> ; # The mass marketing of politics : democracy in an age of manufactured images
    schema:reviewBody ""The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers solutions to fix our political system before it is too late."--Jacket." ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.