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The mass media and power in modern Britain

Author: J E T Eldridge; Jenny Kitzinger; Kevin Williams
Publisher: Oxford ; New York : Oxford University Press, 1997.
Series: Oxford modern Britain.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
The Mass Media and Power in Modern Britain is a thorough, lively introduction to the role, importance, and power of the mass media in contemporary British society. What is the mass media, and how does it help shape life in modern Britain? After introducing the student to discussions around these questions, the authors examine the historical development of the mass media, issues of ownership, and the roots of its
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Document Type: Book
All Authors / Contributors: J E T Eldridge; Jenny Kitzinger; Kevin Williams
ISBN: 0198781725 9780198781721 0198781717 9780198781714
OCLC Number: 35084415
Description: x, 199 pages : illustrations ; 21 cm.
Contents: 1. Introduction --
2. Reflections on Media History --
3. Press Barons and Media Moguls --
4. The BBC: The Struggle for Public Service Broadcasting --
5. Moral Panics, Media Scares, and Real Problems --
6. Photo-Journalism: Every Picture Tells a Story --
7. The Royal Family and the Media --
8. Advertising: A Word From Our Sponsors --
9. Public Relations and Propaganda Wars --
10. Audience Reception Theory --
11. Consuming the Media: Communication Technology and Audience Choice --
12. Appropriating Pleasure: Diverse Interpretations and Audience Rereadings --
13. Rethinking Media Influence and Power.
Series Title: Oxford modern Britain.
Responsibility: John Eldridge, Jenny Kitzinger, Kevin Williams.
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Abstract:

This text is a thorough introduction to the role, importance and power of the mass media in contemporary British society. The authors examine the historical development of the mass media, issues of  Read more...

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a useful ... introduction to the mass media in Britain * Times Higher Education Supplement * This is likeable and provocative stuff./Journal of Area Studies 1998.

 
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