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| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
J E T Eldridge; Jenny Kitzinger; Kevin Williams |
| ISBN: | 0198781725 9780198781721 0198781717 9780198781714 |
| OCLC Number: | 35084415 |
| Description: | x, 199 p. : ill. ; 21 cm. |
| Contents: | 1. Introduction -- 2. Reflections on Media History -- 3. Press Barons and Media Moguls -- 4. The BBC: The Struggle for Public Service Broadcasting -- 5. Moral Panics, Media Scares, and Real Problems -- 6. Photo-Journalism: Every Picture Tells a Story -- 7. The Royal Family and the Media -- 8. Advertising: A Word From Our Sponsors -- 9. Public Relations and Propaganda Wars -- 10. Audience Reception Theory -- 11. Consuming the Media: Communication Technology and Audience Choice -- 12. Appropriating Pleasure: Diverse Interpretations and Audience Rereadings -- 13. Rethinking Media Influence and Power. |
| Series Title: | Oxford modern Britain. |
| Responsibility: | John Eldridge, Jenny Kitzinger, Kevin Williams. |
| More information: |
Abstract:
The Mass Media and Power in Modern Britain is a thorough, lively introduction to the role, importance, and power of the mass media in contemporary British society. What is the mass media, and how does it help shape life in modern Britain? After introducing the student to discussions around these questions, the authors examine the historical development of the mass media, issues of ownership, and the roots of its power in the public and political sphere.
Contemporary questions surrounding today's media are also addressed. What is the role of the audience? How do people take pleasure from media culture? What are the issues surrounding the news, advertising, public services broadcasting, the shaping of public understanding, censorship, violence, and 'moral panics'? The authors also look towards the future, considering prospects for a global media and the possible effects of the information superhighway. An invaluable introduction and point of reference for students of sociology, media studies, politics, and human geography, The Mass Media and Power in Modern Britain will be essential reading for anyone interested in our mass media.
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